How Repurposing Content Makes You A B2B Social Hero

How Repurposing Content Makes You A B2B Social Hero

Author: Convince & Convert September 1, 2023 Duration: 38:20
Social Pros Podcast
BusinessMarketing

Once you hit 'publish' on a piece of core content, it's easy to get caught up in the production cycle before starting on something new. But when you don't repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. 

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Full Episode Details  

Are you serious about maximizing the potential of your content?  

Social pros spend hours making each piece of core content. But in doing so, it's possible to neglect to see the potential value that comes from repurposing it. 

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.  

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. 

Plus, she explains her 'content waterfall' method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.  

In This Episode: 

  • 0:00 – Introduction 

  • 3:57 – What do Content 10x do? 

  • 7:26 – How content repurposing can benefit social teams 

  • 13:39 – What stands in the way of repurposing 

  • 16:19 – Why social teams could be sitting on a goldmine of great content 

  • 18:37 – Amy explains the 'content waterfall' approach 

  • 25:13 – Findings from Amy's podcast, 'B2B Content Strategist' 

  • 35:16 – Amy's Final Two 

  • 37:48 – Outro  

Resources 

Amy's previous appearances: 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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