That's the Thing about... Jay Acunzo

That's the Thing about... Jay Acunzo

Author: Convince & Convert January 5, 2024 Duration: 43:46

If there's one message social pros should live by, it's to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. 

Full Episode Details  

When it comes to social, it's not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang. 

We've all felt the weight of bosses' expectations, brand guidelines, and our own insecurities, but it's time we flexed our creative muscles and felt empowered to share innovative ideas. 

As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories, and making the content you really want to make is the key to success on social.  

In This Episode: 

  • 2:01 - What Jay has done since his last appearance 
  • 4:43 - Why authenticity is a priority on social 
  • 9:55 - The first towards creating authentic stories 
  • 13:26 - The power of trying new things 
  • 18:05 - Can Jay's model apply to everyone? 
  • 19:17 - Why AI is your intern, not your rival 
  • 27:44 - Jay's take on perfection 
  • 29:22 - Aligning with your boss and keeping your creativity 
  • 40:32 - The final two  

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo [not-audio_url] [/not-audio_url]

Duration: 37:33
How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and en…
Digging for Gold(en) Social Comments with Matthew McGrory from Arwen [not-audio_url] [/not-audio_url]

Duration: 35:02
How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of Arwen AI, shares how AI-driven moderation helps brands protect their communitie…
Leveraging #FOMO to Inspire Action with Tristan Diehl [not-audio_url] [/not-audio_url]

Duration: 33:26
What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San Manuel Band of Mission Indians (SMBMI), speaks wit…
Creating Magical Moments Through Social at Hilton [not-audio_url] [/not-audio_url]

Duration: 31:00
How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social Engagement at Hilton, reveals how his team turn trending moments into magical on…
An Honest Conversation About Authenticity with Ravi Hampole [not-audio_url] [/not-audio_url]

Duration: 34:40
What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on a brand new identity for 2025 that connects produc…
How Southwest Airlines Navigate the World of Influencer Relationships [not-audio_url] [/not-audio_url]

Duration: 28:56
Building a successful influencer program isn't just about campaigns. It's about connections. On this episode of Social Pros, Kara Salazar, Senior Influencer Marketing Specialist at Southwest Airlines, takes us behind the…