Why Brands Go People-First on Social

Why Brands Go People-First on Social

Author: Convince & Convert August 18, 2023 Duration: 42:09

It's easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that's right for your brand?

This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won't want to miss. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Full Episode Details  

It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy's, you might not get the results you hope for. 

In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there's often a disconnect for brands who are going about social the wrong way.  

For Mariya, she sees a lot of brands practicing "savage social" (think Wendy's and Ryanair) when it doesn't match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first. 

We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there's a compromise to be made between speed and creativity 

In This Episode: 

  • 00:00 - Introduction 

  • 03:36 – Why community is so important in social media 

  • 06:30 – Why some brands face a community disconnect  

  • 08:32 – Which brands get "savage social" right 

  • 15:31 – How brands can set themselves up for success 

  • 20:44 – Mariya's experiences of TikTok shopping  

  • 26:00 – Predictions on the future of Threads  

  • 30:20 – The challenge of keeping up with different social media platforms  

  • 32:16 – Speed vs. creativity – which matters most? 

  • 35:48 – Staying on trend in social media 

  • 38:03 – The big two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
The Formula for Successful Live Video with Stephanie Garcia [not-audio_url] [/not-audio_url]

Duration: 43:03
Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will he…
Greatest Hits: Inside Glossier's Iconic Social Approach [not-audio_url] [/not-audio_url]

Duration: 31:39
We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand's distinctive social strategy and provides top tips and tricks for social pros. Huge…
How Repurposing Content Makes You A B2B Social Hero [not-audio_url] [/not-audio_url]

Duration: 38:20
Once you hit 'publish' on a piece of core content, it's easy to get caught up in the production cycle before starting on something new. But when you don't repurpose your pillar content, you miss the opportunity to extend…
Why Social Pros Don't Have to Know it All [not-audio_url] [/not-audio_url]

Duration: 32:50
If you're feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don't need to know it all and wh…
Taking on Toxic Social with Noam Bardin [not-audio_url] [/not-audio_url]

Duration: 43:16
We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it with…
How to Get Better Audience Insights with SparkToro's Amanda Natividad [not-audio_url] [/not-audio_url]

Duration: 41:10
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What's the best way to colle…
Fresh Social Takes with ICUC's Erika Lovegreen [not-audio_url] [/not-audio_url]

Duration: 42:33
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In this ever-changing world…
How Shiseido's Social Leverages 150+ Years of Experience [not-audio_url] [/not-audio_url]

Duration: 41:08
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details So many teams work with crea…
How to Be a Social Selling Pro with Timothy Hughes [not-audio_url] [/not-audio_url]

Duration: 41:56
Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling. Timothy Hug…

«1...678910