Why Brands Go People-First on Social

Why Brands Go People-First on Social

Author: Convince & Convert August 18, 2023 Duration: 42:09
Social Pros Podcast
BusinessMarketing

It's easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that's right for your brand?

This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won't want to miss. 

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Full Episode Details  

It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy's, you might not get the results you hope for. 

In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there's often a disconnect for brands who are going about social the wrong way.  

For Mariya, she sees a lot of brands practicing "savage social" (think Wendy's and Ryanair) when it doesn't match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first. 

We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there's a compromise to be made between speed and creativity.  

In This Episode: 

  • 00:00 - Introduction 

  • 03:36 – Why community is so important in social media 

  • 06:30 – Why some brands face a community disconnect  

  • 08:32 – Which brands get "savage social" right 

  • 15:31 – How brands can set themselves up for success 

  • 20:44 – Mariya's experiences of TikTok shopping  

  • 26:00 – Predictions on the future of Threads  

  • 30:20 – The challenge of keeping up with different social media platforms  

  • 32:16 – Speed vs. creativity – which matters most? 

  • 35:48 – Staying on trend in social media 

  • 38:03 – The big two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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