Why Social Pros Don't Have to Know it All

Why Social Pros Don't Have to Know it All

Author: Convince & Convert August 25, 2023 Duration: 32:50
Social Pros Podcast
BusinessMarketing

If you're feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don't need to know it all and what we can do instead. 

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Full Episode Details  

With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. 

Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can't always be "everything to everyone" – and why that's okay! 

We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. 

In This Episode:

  • 3:02 – Hannah's role at LaneTerraleaver 

  • 4:28 – The challenge of staying ahead on social  

  • 7:38 – When to push on new ideas with clients 

  • 10:39 – Cleaning up after bad advice clients have received in the past 

  • 13:20 – How Hannah coaches clients  

  • 16:08 – Getting the tone of voice right for brands 

  • 17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities  

  • 23:01 – How to navigate big changes in the social media landscape 

  • 26:43 – How Hannah began her social pro career  

  • 29:25 – The final two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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