86 Amy

86 Amy

Author: Jennifer Barcelos and Sandy Connery July 10, 2018 Duration: 1:00:00
At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do. More interesting questions: What is your work making possible? How is it impacting our culture? Our guest today, Amy Walsh, reveals that deep expertise in Photoshop and an eye for a pretty flat lay is not a requirement for producing interesting and important imagery for your brand. Amy is an artist, visual storytelling specialist, sculptural worldmaker, and founder of the Bureau of Tactical Imagination. She helps people uncover the visual story of their work, and use it to communicate their most important ideas. As a visual artist she has exhibited in places as institutional as museums and as everyday as the streets. She has devoted her life to understanding and teaching about visual culture and creative process - a road that winds through her work as a university educator, a museum exhibit interactive designer, an activist and now digital culture maker. Amy helps her clients and communities build the creative and risk-taking skills to be true innovators in all areas of their work. Connect with Amy: The Bureau of Tactical ImaginationOther Mentions: Art Objects, Draw Your Weapons Joy: go outside and feel the earth under your feetHustle: mastermind, Co-Commercial

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 100

Soulful MBA Podcast
Podcast Episodes
113 Growing a Family Maker Business [not-audio_url] [/not-audio_url]

Duration: 32:41
In this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a loc…
110 The Digital Artisan Manifesto [not-audio_url] [/not-audio_url]

Duration: 35:41
After five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online. T…
109 2018: A Year in Review [not-audio_url] [/not-audio_url]

Duration: 28:56
As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni:…
108 The State of the Wellness Industry 2018 [not-audio_url] [/not-audio_url]

Duration: 33:26
Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regu…
107 How to Know if You’re Ready to Start an Online Business [not-audio_url] [/not-audio_url]

Duration: 34:07
“Ready” is relative. Most people who have done everything in the known universe to prepare themselves to become first-time parents, or move to a new country, or come out to their families will STILL be surprised or uneas…
106 Groundwork [not-audio_url] [/not-audio_url]

Duration: 20:52
In this episode, we’re discussing our favorite strategies for setting your new business (or new product, program, or service) up for success. How do you ensure that you’ll have paying customers when you open the virtual…
Office Hours: Ethical Holiday Marketing [not-audio_url] [/not-audio_url]

Duration: 14:13
Somehow, it’s November. (Anyone else feel like 2018 was about 15 minutes long?) And that means we’re hurtling toward the holiday season at quite a clip. And THAT means many of us are madly scrambling to concoct marketing…
105 Partnership [not-audio_url] [/not-audio_url]

Duration: 29:09
In this episode, we share some previously unshared details about our business partnership... How we met. How we work together. The pitfalls. The benefits. We also explore our opinions on different kinds of business relat…