Kate McQuade - VP Marketing at P360: Effective Team Collaboration and Dynamics

Kate McQuade - VP Marketing at P360: Effective Team Collaboration and Dynamics

Author: Dr. Laura Sicola September 3, 2024 Duration: 31:40

In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn't speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration.

In this episode you will learn:

  • Why collaboration is a crucial aspect of leadership communication.
  • Asking for help can lead to better decision-making and empower the team.
  • Missed opportunities can occur when you don't speak up or advocate for your ideas.
  • Taking risks in marketing, such as combining digital and physical outreach, can yield positive results.
  • Follow-up and proactive communication are essential to ensure ideas are considered and implemented. Laying out the cost, timeline, resources, and expected results can make new initiatives seem more manageable and increase stakeholder buy-in.
  • Delegation is a valuable skill that can lead to more efficient use of time and leverage the expertise of team members.
  • Speaking up and dissenting, even as the lone voice, can lead to better outcomes and the exploration of alternative ideas.
  • Updating your resume with future goals in mind can help set a clear vision and guide your career path.
  • The dynamics of a team and effective collaboration are crucial for achieving success in projects and goals.
  • Being adaptable and able to laugh at oneself is important in navigating unexpected situations and maintaining a positive attitude.

 

About Kate

Experienced technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. Trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. Enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results. Possess a well-rounded background having worked on both vendor and client fronts, supported by an extensive network of valuable connections.

 

You can connect with Kate McQuade in the following ways:

 

You can connect with Dr. Laura Sicola in the following ways:


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
Author: Language: en-us Episodes: 100

Speaking to Influence
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