Liz Ross, Shift Paradigm: The Power of Having a Point of View

Liz Ross, Shift Paradigm: The Power of Having a Point of View

Author: Dr. Laura Sicola September 10, 2024 Duration: 35:49

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:

  • Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
  • Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
  • Having opposing force personalities in a team can lead to better decision-making and growth.
  • Having a point of view and being willing to disagree is essential for effective communication and growth.
  • Having a point of view and expressing it is crucial for effective communication and influence.
  • The difference between disagreement and resistance.
  • Why her philosophy is “never look backwards“
  • How to decide when to push an issue
  • How she had to redirect on a $300 million campaign
  • Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

 

You can connect with Liz Ross in the following ways:

  • Shift Paradigm Website: https://www.shiftparadigm.com
  • LinkedIn: https://www.linkedin.com/in/elizabethross/

 

You can connect with Dr. Laura Sicola in the following ways:


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
Author: Language: en-us Episodes: 100

Speaking to Influence
Podcast Episodes
Martha Sharkey: Letting Go as a Sign of Strength [not-audio_url] [/not-audio_url]

Duration: 33:32
Martha Sharkey, founder and CEO of Today Is a Good Day, shares her experience in nonprofit leadership and the mission of her organization to provide support for families who have experienced the Neonatal Intensive Care U…
Dr. Laura Sicola: What’s Your Executive Communication IQ? [not-audio_url] [/not-audio_url]

Duration: 20:38
In this episode, Dr. Laura Sicola discusses the importance of measuring and improving executive presence and leadership communication. She introduces a simple tool that assesses 10 core communication contexts and compete…
Jeff Wetzler, Transcend: Curiosity and Reinventing School [not-audio_url] [/not-audio_url]

Duration: 32:01
In this episode, Dr. Laura Sicola interviews Jeff Wetzler, co-founder and co-CEO of Transcend, a nonprofit organization dedicated to transforming education. They discuss the need for education reform and the challenges o…
Amy Bernstein, Harvard Business Review: Motivate, Don't Micromanage [not-audio_url] [/not-audio_url]

Duration: 32:13
In this compelling episode, Amy Bernstein, esteemed editor at Harvard Business Review, delves into the nuances of leadership communication and the transformative power of relinquishing control. Drawing from her wealth of…
Marian Baldini - Kencrest: Leading a 90-Day Miracle [not-audio_url] [/not-audio_url]

Duration: 26:50
In this episode, Dr. Laura Sicola interviews Marian Baldini, the CEO and president of Kencrest, a human services and early learning provider. Marian shares her experiences and insights on leadership communication, includ…
Jason Scott - 120VC: Winning Teams and Effective Leadership [not-audio_url] [/not-audio_url]

Duration: 31:02
In this episode of Speaking To Influence, Dr. Laura Sicola engages in a captivating conversation with Jason Scott, CEO of 120VC, unraveling the core elements of winning teams and effective leadership. In this episode you…
Eric Watkins - Abstrakt Marketing: Effective Communication [not-audio_url] [/not-audio_url]

Duration: 30:56
In this episode of Speaking To Influence, Dr. Laura Sicola engages in a captivating conversation with Eric Watkins, President at Abstract Marketing Group. They delve into various aspects of effective communication, perso…