Liz Ross, Shift Paradigm: The Power of Having a Point of View

Liz Ross, Shift Paradigm: The Power of Having a Point of View

Author: Dr. Laura Sicola September 10, 2024 Duration: 35:49

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:

  • Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
  • Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
  • Having opposing force personalities in a team can lead to better decision-making and growth.
  • Having a point of view and being willing to disagree is essential for effective communication and growth.
  • Having a point of view and expressing it is crucial for effective communication and influence.
  • The difference between disagreement and resistance.
  • Why her philosophy is “never look backwards“
  • How to decide when to push an issue
  • How she had to redirect on a $300 million campaign
  • Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

 

You can connect with Liz Ross in the following ways:

  • Shift Paradigm Website: https://www.shiftparadigm.com
  • LinkedIn: https://www.linkedin.com/in/elizabethross/

 

You can connect with Dr. Laura Sicola in the following ways:


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
Author: Language: en-us Episodes: 100

Speaking to Influence
Podcast Episodes
Johann Wrede of Emburse: The Power of Experience [not-audio_url] [/not-audio_url]

Duration: 29:47
Joining Laura on this week’s episode of ‘Speaking to Influence’ is Johann Wrede, Chief Experience Officer at Emburse. Johann shares how he manages group dynamics among key stakeholders to keep them from hijacking meeting…
Dr. Laura Sicola: The Big Reveal [not-audio_url] [/not-audio_url]

Duration: 16:39
Happy New Year! Dr. Laura Sicola is back with Part II: The Big Reveal. In this episode, she unveils her rebranding journey, discussing the issues and challenges her Vocal Impact brand had, and introduces the audience to…
Sneak Peek - What's Even Better than VIP? [not-audio_url] [/not-audio_url]

Duration: 21:30
Dr. Laura Sicola: Sneak Peek- What’s Even Better than VIP? This week, join Dr. Laura Sicola for Part I of a two part series where she talks about defining and claiming your brand…or more specifically, HER brand! Join us…
Clate Mask of Keap: When It’s Time to Stop Trying to Persuade [not-audio_url] [/not-audio_url]

Duration: 32:33
On this week’s episode of Speaking to Influence, join Clate Mask, CEO of Keap Small Business Automation, as he tells Laura about when he knew it was time to put his career on the line by giving an ultimatum to his compan…
Anu Muralidharan of Expensify: A Human ‘Swiss-Army Knife’ [not-audio_url] [/not-audio_url]

Duration: 33:44
This week on ‘Speaking to Influence,’ Dr. Laura is joined by COO of Expensify, Anu Muralidharan, where Anu shares how she was able to build momentum in her company by having everyone identify their own unique value, and…
Chantal Capodicasa of TD Bank: Speak Up! [not-audio_url] [/not-audio_url]

Duration: 33:37
Laura welcomes Senior Vice President of TD Bank, Chantal Capodicasa, to talk about how she found the courage to speak up in defense of her team and challenge a directive in a time of crisis. In this episode you will lear…