Mike Massaro CEO of Flywire: Successfully Setting the Narrative

Mike Massaro CEO of Flywire: Successfully Setting the Narrative

Author: Dr. Laura Sicola April 11, 2023 Duration: 35:14

This week, Mike Massaro shares how important it is to set the narrative.  Mike’s quote was, “If you don’t set the narrative, the narrative is going to be set for you.”

In this episode you will learn:

  • How transitioning from a private company to a public company created an entirely new audience to communicate to and how to embrace the challenge.
  • Making sure that you communicate in various ways so that employees feel comfortable when they are listening to your message.
  • Understanding what motivates a team and what they ultimately want.
  • It isn’t how many times you say something, it’s how many times it resonates.

24 Hour Challenge: What makes you feel fulfilled?  Write down the top three things that make you feel fulfilled both professionally and personally.  If you are not fulfilled, figure out why.

The app that Mike mentions in the episode: https://bigvu.tv/

About Mike Massaro:

As CEO of Flywire (Nasdaq: FLYW), Mike Massaro has grown the business from a concept into a leading payments enablement and software company. He has overseen Flywire’s expansion into new regions while aligning Flywire’s global team with the company’s strategic direction, including the company's Initial Public Offering (IPO) in May of 2021.

His background spans global payments, mobile software and hardware, and e-billing at high-growth technology companies, including Carrier IQ and edocs, Inc. Mike has been named Entrepreneur of the Year by Ernst & Young, one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, and a CEO of the Year by Comparably, among other distinctions. He earned his Bachelor of Science degree in Management Information Systems from Babson College.

You can connect with Mike in the following ways:

 

You can connect with Laura in the following ways:

  • LinkedIn: https://www.linkedin.com/in/drlaurasicola
  • LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
  • YouTube: https://www.youtube.com/c/VocalImpactProductions
  • Facebook: Vocal Impact Productions
  • Twitter: @LauraSicola
  • Instagram: @VocalImpactProductions
  • Website: https://speakingtoinfluence.com/podcast/
  • Laura’s Online Course: virtualinfluence.today

 


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
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