How a Keynote Speaker Landed a Brand Deal Seen by 1M+ People

How a Keynote Speaker Landed a Brand Deal Seen by 1M+ People

Author: Justin Moore August 31, 2026 Duration: 33:58
What happens when a B2B consultant who's never called himself a "creator" ends up with his face on a banner seen by over a million people? Jay Acunzo breaks down how he turned cold, cobbled-together sponsor arrangements into a systematic revenue engine — without ever sending a rate sheet. Why Jay refuses to call himself a YouTuber, podcaster, or newsletter writer — and how he still built a sponsorship engine anyway The "stacking" strategy that turned a Mailchimp partnership into content he wanted to make anyway How reigniting a cold relationship with Wistia turned into a 4-webinar series that outperformed their biggest marketing expense of the year The licensing lesson that got Jay thousands of extra dollars he never would've asked for Why goal-based proposals beat rate sheets every single time Follow our guest: Jay Acunzo — https://linkedin.com/in/jayacunzo Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 Meet Jay Acunzo: The B2B Consultant Who Isn't a "Creator" 0:31 Premise & IP: What Jay Actually Sells 1:36 Why Jay Refuses to Call Himself a YouTuber or Podcaster 2:30 How the Sponsorship Wheel Rewired Jay's Thinking 3:55 The Problem With Reactive, "Slap-a-Logo-On-It" Sponsorships 6:04 The Mailchimp Deal: Stacking Sponsorship on Top of What You Already Do 8:36 Reigniting a Cold Sponsor Relationship With Wistia 11:03 Pitching "Fix My Webinar": Turning an Idea Into a Sponsored Series 13:34 Being the Guinea Pig for a Brand's First Creator Partnership 15:54 The Licensing Lesson That Made Jay Thousands More 19:57 Why Goal-Based Proposals Beat Rate Sheets Every Time 23:08 Behind the Scenes: Shooting "Shenanigans" With Wistia 26:25 The Results: Doubling Wistia's Average Webinar Numbers 29:56 The Payoff: A Banner in Front of a Million Users 32:19 Sponsorship Done the Creator Wizard Way For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 50

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Watch this to 10x your brand deals [not-audio_url] [/not-audio_url]

Duration: 19:30
Arnov and Julian manage everything for one of YouTube's biggest learning channels, Dr. Justin Sun. One year ago, brand deals were an afterthought. Now? They've 10x'd their sponsorship revenue, landed a deal that generate…
Why brand deals feel hard to get now [not-audio_url] [/not-audio_url]

Duration: 12:10
Apply for sponsorship coaching: https://www.wizardsguild.com You're not imagining it. Here's exactly why it's happening and what to do about it: Why follower count is no longer a proxy for influence — and what brands act…
Growing Your Audience Is Making You Poorer [not-audio_url] [/not-audio_url]

Duration: 12:59
Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix i…
How to Quit Your Job By Landing More Sponsorships [not-audio_url] [/not-audio_url]

Duration: 45:28
Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors…
Why Nonprofits Struggle to Get Sponsors (And What Actually Works) [not-audio_url] [/not-audio_url]

Duration: 50:05
Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Ma…
How to Scale Your Newsletter from $20K/yr to $2M [not-audio_url] [/not-audio_url]

Duration: 31:00
Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to spon…
A Brand Said No to My $12,500 Pitch (Here's Why) [not-audio_url] [/not-audio_url]

Duration: 53:46
Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games…
Why Brands Fight Over Small B2B Creators [not-audio_url] [/not-audio_url]

Duration: 28:45
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wr…
Is Mixing Business and Marriage a Mistake? [not-audio_url] [/not-audio_url]

Duration: 24:45
What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and bui…
Watch a Creator Pitch ME for a Sponsorship [not-audio_url] [/not-audio_url]

Duration: 29:30
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package…