How Her Day Job at Intel Makes Her Better at Sponsorships

How Her Day Job at Intel Makes Her Better at Sponsorships

Author: Justin Moore December 1, 2025 Duration: 15:10
When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love. That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage. In this episode, Liz shares why financial security leads to better brand partnerships, how she went from hiding her channel to putting it on her resume (and landing her Intel job because of it), and what it's really like when your boss's boss announces they're one of your followers. In This Episode: Why Liz's YouTube channel shortened her Intel interview to just 20 minutes How not needing the money makes you a stronger negotiator The real fear behind hiding your side hustle (hint: it's not what you think) Why high performers at work often have successful side hustles How to stop living a double life and own both identities If you've been treating your day job and creator life as opposites, this episode will flip your perspective completely. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ CHAPTERS: 00:00 When Your Boss Announces They Follow You 02:11 How YouTube Got Liz Hired at Intel 07:00 The LinkedIn Profile Update That Changed Everything 09:21 Being "The YouTube Girl" at Work 11:57 Not Feeling Rushed to Quit Your Day Job 14:12 Advice for Creators Still Hiding Their Channel Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal is catered (breakfast, lunch, dinner, snacks). 75 seats available. Grab your ticket: https://www.sponsorgames.com For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 50

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Will Sponsors Jump Ship if you Sell Your Company? [not-audio_url] [/not-audio_url]

Duration: 22:50
What happens when a creator who's built an 18-year business decides to sell it — sponsors, audience, and all? Pat Flynn just sold Smart Passive Income to Liz Wilcox, and in this episode, we get into the real anxieties, t…
How a Keynote Speaker Landed a Brand Deal Seen by 1M+ People [not-audio_url] [/not-audio_url]

Duration: 33:58
What happens when a B2B consultant who's never called himself a "creator" ends up with his face on a banner seen by over a million people? Jay Acunzo breaks down how he turned cold, cobbled-together sponsor arrangements…
How To Sell “Creator AEO” to Sponsors [not-audio_url] [/not-audio_url]

Duration: 22:06
There's a new reason brands are paying creators, and it has nothing to do with follower count. Kaleigh Moore, an AI search strategist who works with B2B brands, breaks down how AEO (Answer Engine Optimization) works, and…
Inside Our $125K Sponsorship Month (as Married Creators) [not-audio_url] [/not-audio_url]

Duration: 32:33
Ever wondered what it's actually like to run a creator business with your spouse? I sat down with my wife (and OG YouTuber) April to break down every step of doing sponsorships together — the pros, the friction, and ever…
99% of Creators Ignore This Brand Deal Angle [not-audio_url] [/not-audio_url]

Duration: 8:50
Turn your book idea into reality with Lulu Publishing. Start publishing for free today: https://creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Every creator pitches brands the same three things: aware…
Startup Founder Sold A Sponsorship With Zero Social Following [not-audio_url] [/not-audio_url]

Duration: 19:35
"I don't get a lot of brand deals because I refuse to dance on TikTok." Justin hears this excuse constantly, so he's putting it to bed with Bill Flitter's story — a 20-year advertising vet who landed a massive sponsorshi…
How I Lost a $6K/mo Brand Deal With Perplexity [not-audio_url] [/not-audio_url]

Duration: 23:18
What happens when a $6,000/month brand deal falls apart at the finish line? I'm walking you through the entire Perplexity partnership from the very first LinkedIn DM to the moment it collapsed — including the actual prop…
Your Follower Count Isn't What Sponsors Are Buying [not-audio_url] [/not-audio_url]

Duration: 18:03
How Elizabeth turned 4,000 Instagram followers into $10,000 in sponsorships in under two months — without a big platform, a media kit, or any sponsorship experience before meeting Justin. Why year one and year two of her…
Leaking our Private Sponsor Planning Call [not-audio_url] [/not-audio_url]

Duration: 43:26
Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Ever wonder what goes into planning a live event where attendees walk away with actual brand dea…
The Brand Stopped Responding. Now What? [not-audio_url] [/not-audio_url]

Duration: 14:32
Ever send a pitch, follow up once, and then just... stare at your inbox wondering if you blew it? In this episode, Justin breaks down five specific follow-up approaches you can use when a brand goes quiet after your pitc…