How Her Day Job at Intel Makes Her Better at Sponsorships

How Her Day Job at Intel Makes Her Better at Sponsorships

Author: Justin Moore December 1, 2025 Duration: 15:09
When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love. That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage. In this episode, Liz shares why financial security leads to better brand partnerships, how she went from hiding her channel to putting it on her resume (and landing her Intel job because of it), and what it's really like when your boss's boss announces they're one of your followers. In This Episode: Why Liz's YouTube channel shortened her Intel interview to just 20 minutes How not needing the money makes you a stronger negotiator The real fear behind hiding your side hustle (hint: it's not what you think) Why high performers at work often have successful side hustles How to stop living a double life and own both identities If you've been treating your day job and creator life as opposites, this episode will flip your perspective completely. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ CHAPTERS: 00:00 When Your Boss Announces They Follow You 02:11 How YouTube Got Liz Hired at Intel 07:00 The LinkedIn Profile Update That Changed Everything 09:21 Being "The YouTube Girl" at Work 11:57 Not Feeling Rushed to Quit Your Day Job 14:12 Advice for Creators Still Hiding Their Channel Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal is catered (breakfast, lunch, dinner, snacks). 75 seats available. Grab your ticket: https://www.sponsorgames.com For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Pitching Brands in 60 Seconds (It Went Horribly) [not-audio_url] [/not-audio_url]

Duration: 20:22
How fast can you pitch a sponsor you've never heard of? In this episode, Justin and Joe introduce a powerful (and hilarious) training game for creators: the Sponsor Fishbowl Spinner. Each round, they pull a random real o…
He Said No to Sponsors for Years... This Interview Changed Everything [not-audio_url] [/not-audio_url]

Duration: 1:00:27
He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal. In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship str…
[DELETED ON YOUTUBE] Welcome to Sponsor Magnet! [not-audio_url] [/not-audio_url]

Duration: 2:41
Tired of charging $100 for what should be $10,000 deals? Ready to stop eating ramen while sitting on thousands of untapped sponsorship dollars? Welcome to the Sponsor Magnet Podcast – the only show obsessed with helping…