I Pitched a Sponsor LIVE and Recorded Everything

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get them excited to spend even more this time around? Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games. Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money. What you’ll see: How I prepped in 3 steps (last touch, priorities, report) The insight that changed the deal: UGC - in-house assets Why allowlisting (boosting creator-posted content) matters Building an à-la-carte menu (foam sponsor, lanyards, dinner) Turning a soft “yes” into a bigger, cleaner package Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters 00:00 Hook 00:34 Prep (3-step checklist) 02:15 What the brand actually values 05:02 The “foam sponsor” hook 06:40 Allowlisting 101 (and why it wins) 08:20 Packaging the Presenting tier 10:05 The $15k YES (live) 11:10 Lessons you can copy