I Pitched a Sponsor LIVE and Recorded Everything

I Pitched a Sponsor LIVE and Recorded Everything

Author: Justin Moore September 30, 2025 Duration: 34:27
Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get them excited to spend even more this time around? Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games. Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money. What you’ll see: How I prepped in 3 steps (last touch, priorities, report) The insight that changed the deal: UGC - in-house assets Why allowlisting (boosting creator-posted content) matters Building an à-la-carte menu (foam sponsor, lanyards, dinner) Turning a soft “yes” into a bigger, cleaner package Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters 00:00 Hook 00:34 Prep (3-step checklist) 02:15 What the brand actually values 05:02 The “foam sponsor” hook 06:40 Allowlisting 101 (and why it wins) 08:20 Packaging the Presenting tier 10:05 The $15k YES (live) 11:10 Lessons you can copy

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
$5.2M in Ad Sales in 30 Days. WTF? [not-audio_url] [/not-audio_url]

Duration: 24:04
In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M busi…
Watch Me Negotiate Live On Stage [not-audio_url] [/not-audio_url]

Duration: 22:04
I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock. Here's what we co…
22 Sponsorships in One Month… Worst Problem Ever? [not-audio_url] [/not-audio_url]

Duration: 12:52
Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead o…
How to Land $10K Brand Deals Without Begging [not-audio_url] [/not-audio_url]

Duration: 24:24
What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships? Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—break…
She Fumbled Two Major Brand Deals Then Fixed Her Entire Process [not-audio_url] [/not-audio_url]

Duration: 10:25
Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she nee…
Why Going Viral Doesn't Pay Your Bills [not-audio_url] [/not-audio_url]

Duration: 53:45
What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in H…
This Brand Sponsored 10 YouTubers A DAY [not-audio_url] [/not-audio_url]

Duration: 21:45
A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos…
Target these EXACT Job Titles To Sponsorships [not-audio_url] [/not-audio_url]

Duration: 8:18
Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship c…