She Fumbled Two Major Brand Deals Then Fixed Her Entire Process

She Fumbled Two Major Brand Deals Then Fixed Her Entire Process

Author: Justin Moore December 29, 2025 Duration: 10:25
Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit sponsors for six months How she went from reactive to strategic with brand partnerships The simple shift that transformed her sponsorship business Liz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet. Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 The Riverside & Shortform Disasters 06:18 From Failure to Five-Figure Deals 08:19 Outbound vs. Inbound Strategy For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
I paid $2,000 to sponsor his event. Here's what happened. [not-audio_url] [/not-audio_url]

Duration: 41:08
I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me thro…
Watch this to 10x your brand deals [not-audio_url] [/not-audio_url]

Duration: 19:30
Arnov and Julian manage everything for one of YouTube's biggest learning channels, Dr. Justin Sun. One year ago, brand deals were an afterthought. Now? They've 10x'd their sponsorship revenue, landed a deal that generate…
Why brand deals feel hard to get now [not-audio_url] [/not-audio_url]

Duration: 12:09
Apply for sponsorship coaching: https://www.wizardsguild.com You're not imagining it. Here's exactly why it's happening and what to do about it: Why follower count is no longer a proxy for influence — and what brands act…
Growing Your Audience Is Making You Poorer [not-audio_url] [/not-audio_url]

Duration: 12:58
Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix i…
How to Quit Your Job By Landing More Sponsorships [not-audio_url] [/not-audio_url]

Duration: 45:28
Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors…
How to Scale Your Newsletter from $20K/yr to $2M [not-audio_url] [/not-audio_url]

Duration: 30:59
Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to spon…
A Brand Said No to My $12,500 Pitch (Here's Why) [not-audio_url] [/not-audio_url]

Duration: 53:45
Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games…
Why Brands Fight Over Small B2B Creators [not-audio_url] [/not-audio_url]

Duration: 28:44
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wr…
Is Mixing Business and Marriage a Mistake? [not-audio_url] [/not-audio_url]

Duration: 24:44
What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and bui…
Watch a Creator Pitch ME for a Sponsorship [not-audio_url] [/not-audio_url]

Duration: 29:29
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package…