She Fumbled Two Major Brand Deals Then Fixed Her Entire Process

She Fumbled Two Major Brand Deals Then Fixed Her Entire Process

Author: Justin Moore December 29, 2025 Duration: 10:25
Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit sponsors for six months How she went from reactive to strategic with brand partnerships The simple shift that transformed her sponsorship business Liz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet. Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 The Riverside & Shortform Disasters 06:18 From Failure to Five-Figure Deals 08:19 Outbound vs. Inbound Strategy For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
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Duration: 24:04
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Duration: 22:04
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Duration: 12:52
Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead o…
How to Land $10K Brand Deals Without Begging [not-audio_url] [/not-audio_url]

Duration: 24:24
What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships? Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—break…
Why Going Viral Doesn't Pay Your Bills [not-audio_url] [/not-audio_url]

Duration: 53:45
What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in H…
This Brand Sponsored 10 YouTubers A DAY [not-audio_url] [/not-audio_url]

Duration: 21:45
A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos…
Target these EXACT Job Titles To Sponsorships [not-audio_url] [/not-audio_url]

Duration: 8:18
Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship c…
Why 90% of Virtual Events & Summits Fail to Get Sponsors (Avoid This) [not-audio_url] [/not-audio_url]

Duration: 31:40
"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship stra…