Leaking our Private Sponsor Planning Call

Leaking our Private Sponsor Planning Call

Author: Justin Moore July 13, 2026 Duration: 43:26
Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Ever wonder what goes into planning a live event where attendees walk away with actual brand deals? In this behind-the-scenes team call, Justin sits down with his event producer Sarah and coaching program director Bianca to plan Sponsor Games 2027 — and get real about what worked, what didn't, and what needs to change. Whether to chase niche industry sponsors or stick with broad creator-economy brands Why the brand deal giveaway needs to be baked into the programming instead of bolted on How to fix the "chicken or egg" problem of surveying attendees before ticket sales roll in The behind-the-scenes story of landing a surprise Hard Rock Cafe sponsorship Whether Sponsor Games might be leaving San Antonio for a new city in 2027 Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Behind the Scenes: Planning Sponsor Games 2027 01:16 Meet the Team & Last Year's Wins 01:54 Should We Bring In Niche Industry Sponsors? 04:29 Why Newer-to-Influencer Brands Are Easier to Land 06:55 The Logistics Nightmare of Giving Away Brand Deals 08:32 Fixing Our Attendee Survey Strategy 09:22 Was the Brand Deal Giveaway Actually Worth It? 12:58 The Fix: Bake It Into the Programming 14:29 Revisiting Our Northstar Goal 16:09 How Do We Actually Pull This Off? 19:54 Rethinking the Sponsor Agreement Structure 21:13 Why We Need Sponsor Testimonials 23:01 Are We Inserting Ourselves Too Much? 26:11 Building Multi-Year Sponsor Relationships 28:36 Niche vs. Broad: Choosing the Right Sponsors 30:17 Surveying Past Attendees for Better Pitches 32:00 Finding Adjacent Brands Creators Actually Use 34:20 The Hard Rock Cafe Deal Story 35:45 Are We Moving to a New City? 36:50 Positioning the Sponsorship Pitch for 2027 38:48 Lulu's Return as Title Sponsor 40:36 Staying True to What Actually Works For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 50

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Watch this to 10x your brand deals [not-audio_url] [/not-audio_url]

Duration: 19:30
Arnov and Julian manage everything for one of YouTube's biggest learning channels, Dr. Justin Sun. One year ago, brand deals were an afterthought. Now? They've 10x'd their sponsorship revenue, landed a deal that generate…
Why brand deals feel hard to get now [not-audio_url] [/not-audio_url]

Duration: 12:10
Apply for sponsorship coaching: https://www.wizardsguild.com You're not imagining it. Here's exactly why it's happening and what to do about it: Why follower count is no longer a proxy for influence — and what brands act…
Growing Your Audience Is Making You Poorer [not-audio_url] [/not-audio_url]

Duration: 12:59
Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix i…
How to Quit Your Job By Landing More Sponsorships [not-audio_url] [/not-audio_url]

Duration: 45:28
Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors…
Why Nonprofits Struggle to Get Sponsors (And What Actually Works) [not-audio_url] [/not-audio_url]

Duration: 50:05
Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Ma…
How to Scale Your Newsletter from $20K/yr to $2M [not-audio_url] [/not-audio_url]

Duration: 31:00
Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to spon…
A Brand Said No to My $12,500 Pitch (Here's Why) [not-audio_url] [/not-audio_url]

Duration: 53:46
Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games…
Why Brands Fight Over Small B2B Creators [not-audio_url] [/not-audio_url]

Duration: 28:45
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wr…
Is Mixing Business and Marriage a Mistake? [not-audio_url] [/not-audio_url]

Duration: 24:45
What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and bui…
Watch a Creator Pitch ME for a Sponsorship [not-audio_url] [/not-audio_url]

Duration: 29:30
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package…