Startup Founder Sold A Sponsorship With Zero Social Following

Startup Founder Sold A Sponsorship With Zero Social Following

Author: Justin Moore August 3, 2026 Duration: 19:35
"I don't get a lot of brand deals because I refuse to dance on TikTok." Justin hears this excuse constantly, so he's putting it to bed with Bill Flitter's story — a 20-year advertising vet who landed a massive sponsorship for his youth sports startup in just two emails and two weeks. Why a complete outsider to "selling" sponsorships closed a deal faster than most seasoned creators The moment a sponsor said "yes, go for it" with no limits — and why that stunned Bill The exact proposal structure (three tiered options) that made the pitch easy to say yes to How a personal, hyper-local PS line added instant credibility with zero track record The mindset shift — from "I need this deal" to "I have something of value" — that changes your pricing, follow-up, and confidence Follow our guest: Bill Flitter, founder of Sideline (fan engagement and loyalty platform for youth sports tournaments) here: https://www.linkedin.com/in/billflitter/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why "I Don't Dance on TikTok" Isn't the Real Problem 00:37 Meet Bill Flitter and His Youth Sports Startup, Sideline 04:02 The Cold Email That Started It All 05:07 "Now What?" Navigating the First Sponsor Call 09:01 Naming Rights, Surprise Coupons, and the Campaign That Worked 14:06 The Mindset Shift: From Needing the Deal to Having Value 16:00 Why Silence Isn't a No — The Follow-Up Strategy That Pays Off 17:13 Adding Credibility With Zero Track Record 19:28 What To Do When a Brand Goes Quiet For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 50

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
I Convinced a 700K Newsletter to Stop Ignoring Ads [not-audio_url] [/not-audio_url]

Duration: 16:26
You have a 700,000-person newsletter and almost zero sponsorship revenue. That's exactly what's happening at footballguys.com — and it's one of the biggest opportunities I've ever seen. Why reactive sponsorship strategie…
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Duration: 36:17
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Why brands aren't responding to you [not-audio_url] [/not-audio_url]

Duration: 21:15
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Duration: 21:16
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I Used Claude to Pitch Sponsors (Easy Prompt) [not-audio_url] [/not-audio_url]

Duration: 8:06
Most creators walk past potential sponsors at conferences and do nothing. Or they walk up and say "hey I have a podcast, you should sponsor me." Both are wrong. In this video, I'm walking the floor at Google Cloud Next a…
I asked 5 brands why they sponsored this 30,000 person event [not-audio_url] [/not-audio_url]

Duration: 19:30
Most creators think sponsors care about their download numbers. They're wrong. I went booth-to-booth at a 30,000-person event and asked sponsors directly: why do you shell out hundreds of thousands of dollars for this? W…
I was late to a brand trip dinner. Never again. [not-audio_url] [/not-audio_url]

Duration: 10:01
Google flew me out to Google Cloud Next and I made a mistake on day one that still bothers me. Here's what went wrong, what I learned, and the exact playbook for turning brand trips into long-term partnerships. Here's wh…
Nobody Talks About This Sponsorship Goldmine [not-audio_url] [/not-audio_url]

Duration: 12:08
Five brands sponsored a conference most people have never heard of, and it revealed exactly where sponsorship money is hiding right now. I stumbled onto this at the Minnesota Academy of Nutrition and Dietetics (yes, real…
Every Mistake I Made Getting My Event Sponsored [not-audio_url] [/not-audio_url]

Duration: 21:31
I lost $10,000 on Sponsor Games this year. And I'd do it again. After fumbling the sponsorship strategy at Year 1, I made it a mission to fix everything—the pitching, the pricing, the activations, and how deeply brands w…
I paid $2,000 to sponsor his event. Here's what happened. [not-audio_url] [/not-audio_url]

Duration: 41:09
I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me thro…