Trash Your 'Standard Rates' To Land Bigger Sponsorships (Live Coaching Session)

Trash Your 'Standard Rates' To Land Bigger Sponsorships (Live Coaching Session)

Author: Justin Moore January 5, 2026 Duration: 55:13
Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard. But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?" So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll hear it.) In this sponsorship coaching call, we break down: Why focusing ONLY on your own products is actually costing you money The difference between sponsors, affiliates, and alliances (and why the payment structure matters less than you think) Why fixed "productized" sponsorship packages will cap your earnings at 10% of what's possible The #1 question that gets brands to reveal their budget 75% of the time How to turn your existing referral partners into paying sponsors Why your first deal amount doesn't actually matter (but crossing that threshold changes everything) Plus, Josh shares his biggest "aha moment" about why web designers, freelancers, and agency owners are sleeping on massive sponsorship opportunities sitting right in front of them. If you've been treating sponsorships like "found money" instead of a strategic revenue stream that serves your audience, this conversation will change how you think about partnerships forever. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Connect with Josh Hall: Web Designer Pro: https://webdesignerpro.com Josh Hall Podcast: https://joshhall.co/podcast CHAPTERS: 00:00 The $10K Sponsorship Josh Didn't Expect 02:22 Why Six-Figure Goals Might Be Limiting You 08:51 Sponsors vs. Affiliates vs. Alliances 12:14 Fixed Packages Are Killing Your Revenue 19:28 The Budget Range Question That Changes Everything 29:26 "That's a Wussy Excuse" (Operational Complexity) 34:34 Why Brands Don't Want Year-Long Deals 43:13 The Landing Page That Almost Killed a Deal 48:56 Inventing Sponsorship Opportunities That Don't Exist Yet For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
Turning 5 Sponsorship Haters Into Believers in One Day [not-audio_url] [/not-audio_url]

Duration: 13:18
"What if your sponsors are your current clients?" The Content Entrepreneur Expo in Cleveland is the epicenter of sponsorship skepticism. So of-course, Justin decides to convince five entrepreneurs they're leaving massive…
Why This 1.4M Sub Newsletter Refunds YOU for Bad Sponsor Experiences [not-audio_url] [/not-audio_url]

Duration: 41:07
Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints. Jason Combs, founder of the 1.4M subscriber faith-based…
Why Video Pitches Get 10x More Brand Deals (Live Coaching Replay) [not-audio_url] [/not-audio_url]

Duration: 50:06
Ever wondered how to package unconventional sponsorship offers or turn in-person networking into actual brand deals? In this live coaching session, we tackle real sponsorship challenges from creators across different nic…
The $10K Brand Deal Nobody Wanted (I Found Out Why) [not-audio_url] [/not-audio_url]

Duration: 14:10
Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong. After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why…
I Pitched a Sponsor LIVE and Recorded Everything [not-audio_url] [/not-audio_url]

Duration: 34:27
Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, an…
“We’ve Never Paid That Much…” Here’s My Reply [not-audio_url] [/not-audio_url]

Duration: 17:41
“What’s your CPM?” “We’ve never paid that much before.” “Can we start with a one-post test?” If you’ve ever heard any of these from a brand, this episode is your new playbook. Justin and Joe go head-to-head in a live neg…
Sponsors Don't Want Innovation (They Want Lanyards) [not-audio_url] [/not-audio_url]

Duration: 21:06
Struggling to prove ROI from event sponsorships? In this episode, we reveal what brands told us they actually value: authentic on‑stage recognition and real time with attendees—not a lonely booth in the back. We also dis…
5 Scripts That Get Brands to Say Yes (Any Follower Count) [not-audio_url] [/not-audio_url]

Duration: 59:25
Join the $10K Brand Deal Challenge (starts Sep 11): https://www.creatorwizard.com/challenge Most creators get stuck in the follower count trap, thinking they need massive audiences to land brand deals – but that's the bi…
Lessons from Apple’s $40 Million Brand Deal [not-audio_url] [/not-audio_url]

Duration: 22:01
Everyone wants a $40M brand deal like Brad Pitt's F1 movie got... but there's a catch: no one remembers the brands. In this episode of Sponsor Magnet, Justin Moore and Joe Casabona break down why traditional product plac…