#46: Steffen Daleng Booktopia CMO - Building A $250 Million/Year E-Commerce Brand

#46: Steffen Daleng Booktopia CMO - Building A $250 Million/Year E-Commerce Brand

Author: Pivotal Conversations August 8, 2022 Duration: 1:16:36
On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Booktopia and Marketing Executive of the Year, Steffen Daleng. Steffen Daleng is the marketing genius behind Booktopia, generating over $250 million a year in e-commerce sales. From multiple successful e-commerce startups, Steffen reveals how Booktopia sells a book every 3 seconds, how they compete with big international players such as Amazon, what makes an e-commerce brand actually successful and much more! 0:00 - Introduction 2:33 - Why Steffen Didn't Want To Be A Marketer 12:20 - Following Your Heart Over Your Mind 16:10 - Does Money Really Bring Happiness? 21:00 - From A Founder To An Employee 38:00 - E-Commerce Must's In 2022 50:30 - What Makes A Successful E-Commerce Business? 58:25 - Marketing Principles That Will Transform Your Business! 1:06:08 - One Piece Of Advice For Your Younger Self... 1:08:35 - One Piece Of Advice For New Founders... 1:12:15 - Most Important Trait That A Founder Must Have... IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby  FOLLOW STEFFEN: LINKEDIN | https://www.linkedin.com/in/steffendaleng Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind every successful company is a collection of moments that never make the press release-the late-night doubts, the accidental breakthroughs, the conversations that changed everything. Startup Diaries, from Pivotal Conversations with Kyle Traynor, opens up that private world. Instead of polished success stories, this podcast leans into the raw, instructive journey of building something from nothing. You’ll hear founders recount not just their triumphs, but the specific missteps and hard-won insights that truly shaped their path. Each episode feels like a candid coffee chat, dissecting the real decisions behind the headlines. It’s for anyone curious about the human side of business, whether you’re an aspiring entrepreneur, a student of strategy, or simply fascinated by how ideas become reality. Tune in for an education in resilience, straight from the source. This is where the textbook theory meets the messy, brilliant practice of creation, making it a standout listen in the business podcast landscape.
Author: Language: English Episodes: 100

Startup Diaries
Podcast Episodes
Lesson: Tobi Pearce On How To Sell Your Business For Millions [not-audio_url] [/not-audio_url]

Duration: 11:31
Are you wanting to build your business and sell it for millions? Tobi Pearce shares his insights on how to build a business, which is appealing to buyers. Tobi reveals his $400 million exit from SWEAT and selling to the…
#63: Erin Deering - I Was Making Millions And Was Miserable [not-audio_url] [/not-audio_url]

Duration: 1:11:05
On this week's Episode of Startup Diaries, Kyle sits down with Erin Deering, the Co-Founder of Triangl Swimwear. In 2012, Erin Deering and then-partner Craig Ellis launched Triangl, a women’s swimwear company born from a…
#62: GeedUp On Building Australia's Largest Streetwear Brand [not-audio_url] [/not-audio_url]

Duration: 1:11:47
On this week's Episode of Startup Diaries, Kyle sits down with the boys at GeedUp Co. From West Sydney Australia to the world, GeedUp Co has grown at an unprecedented rate and is now considered the largest streetwear bra…
#60: Davie Fogarty On Building A $200M+ E-Commerce Business [not-audio_url] [/not-audio_url]

Duration: 57:32
On this week's episode of Startup Diaries, Kyle sits down with Davie Fogarty, Founder of The Oodie, Calming Blankets, Australian Furniture Warehouse and Co-Founder of Pupnaps. Davie dropped out of university to then go o…