#2295 Ryan Carson: How AI does my marketing for me

#2295 Ryan Carson: How AI does my marketing for me

Author: Andrew Warner January 26, 2026 Duration: 0:00
When a new user signs up, most companies add them to a standard drip campaign. Ryan Carson found a better alternative: his AI agent sends customized drip messages to every new registrant. It helps his company close more business. It’s just one way he uses AI to act as his VP of marketing. In this interview, he breaks down how he automated his marketing.

Ryan Carson is a three-time founder and longtime SaaS entrepreneur. He’s currently the founder of Untangle, an AI-powered platform designed to help people navigate divorce with clarity and less conflict. With over 25 years of startup experience, Ryan now focuses on building highly specialized AI agents that combine software, automation, and real-world business workflows.

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Behind every successful company is a founder with a story, and those stories are rarely simple or straightforward. Startup Stories-Mixergy digs into the complex reality of building a business, moving past polished success narratives to find the real decisions, failures, and pivotal moments that define a journey. Host Andrew Warner engages guests with a direct and curious interviewing style, asking the challenging questions that reveal how things actually happened. When you listen, you’ll hear entrepreneurs recount the specific struggles they faced in marketing, management, and company culture, providing practical lessons rather than abstract theory. This podcast operates on the belief that the most valuable education comes from honest, detailed case studies of what worked and what didn’t. It’s for anyone who wants to understand the human effort behind business headlines, offering insights across categories from technology and finance to societal impact. Each episode is a deep dive into the mechanics of growth, making this an essential resource for aspiring founders, seasoned executives, and simply the curious. The conversations are built on research and a genuine desire to unpack the truth, ensuring every story delivers substance you can apply to your own ambitions.
Author: Language: en-us Episodes: 43

Startup Stories - Mixergy
Podcast Episodes
#2293 $2 million / year AI engineering firm [not-audio_url] [/not-audio_url]

Duration: 0:00
My friend created an AI engineering firm and every time I see him, he tells me how much his business is growing. So I asked him to tell me all about it in this interview. This is the story of how Tarun Thummala created P…
#2292 AI Automation that makes cold calls [not-audio_url] [/not-audio_url]

Duration: 0:00
Yevgeniy Matsay was a real estate broker who hated making cold calls. So he built an AI automation to do it for him. It worked so well that he created an agency that created cold calling automations for other brokers. To…
#2291 He keeps launching AI businesses [not-audio_url] [/not-audio_url]

Duration: 0:00
Over a decade ago, Joe Apfelbaum was on the podcast, telling me how focusing on SEO helped him grow his agency. That was hard for the idea-a-minute founder. Now he’s back. And AI is enabling him to create more businesses…
#2290 He’s building an AI media empire [not-audio_url] [/not-audio_url]

Duration: 0:00
On the surface, it looks like Ricardo Vice Santos is selling AI-created books for your kids. But he’s aiming for something much bigger: a world where TV, movies, and every other media will be customized to you, using AI.…
#2289 Building companies using Zapier’s AI automations [not-audio_url] [/not-audio_url]

Duration: 0:00
Zapier used to be the software that connected all your other software. But it’s AI has become so powerful that people are using it to build software companies. Founder Wade Foster joined me to talk about and show how the…
#2288 She had people do AI’s work [not-audio_url] [/not-audio_url]

Duration: 0:00
Helen Hastings wanted to create better accounting software. To figure out what to build, she had humans do the work. This is the story of how she created Quanta, the accounting software that’s taking on QuickBooks with a…
#2287 AI made a “no code” founder into a coder [not-audio_url] [/not-audio_url]

Duration: 0:00
Ben Tossell used to listen to Mixergy interviews as he hunted for a big idea to launch. Then he nailed it. MakerPad, an educational company for people who wanted to build using no code. It did so well that he sold it for…
#2286 Pepper: AI + people = > $10 million [not-audio_url] [/not-audio_url]

Duration: 0:00
Pepper is creating content for clients like Shopify, Adobe and Instacart. We’re talking hundreds of thousands of posts & videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us…
#2285 AEO: How to make ChatGPT promote you [not-audio_url] [/not-audio_url]

Duration: 0:00
Ethan Smith runs Graphite, the SEO & AEO company that helps brands like Webflow show up on Google’s page one and ChatGPT’s first answer. This is how he does it Ethan Smith is the founder and CEO of Graphite, a growth and…
#2284 Why is Morning Brew’s founder selling “AI Transformation”? [not-audio_url] [/not-audio_url]

Duration: 0:00
Coming into this interview I wasn’t even sure what “AI Transformation” was, let alone why so many companies pay for it. Here’s the deal: Tenex, the company founded by Alex Lieberman & Arman Hezarkhani, goes into companie…