How to Build a Category Leader When No One Sees the Problem

How to Build a Category Leader When No One Sees the Problem

Author: Burkland September 8, 2026 Duration: 28:32
Kameale Terry set out to fix EV chargers everyone insisted weren't broken. Today, she’s CEO and Co-founder of the startup ChargerHelp, the undisputed category leader in reliability-as-a-service for EV chargers. She joins Kate to share what it takes to scale, her path to a successful Series A, how AI has been instrumental in the company's growth, and her infectious enthusiasm for building!

=== CHAPTERS ===
01:40 — The EV Charger Reliability Issue That Sparked the Idea
02:42 — Why She Took the Leap
03:50 — Evolving the Solution to a Complex Problem
05:55 — Creating a Whole New Market Category
08:24 — Trusting Your Gut Despite Naysayers
09:30 — Feel Your Customer’s Pain & Build for It
10:10 — Lean Into Your Story to Convey Your Value
10:59 — How She Improved Her Pitching Skills
13:00 — What to Look for in a Co-Founder
14:49 — Their Fundraising Journey
16:00 — Positioning ChargerHelp as the Market Leader
17:35 — Scaling ClimateTech Through Policy Swings
21:45 — Using AI to Stay Ahead of the Competition
25:00 — Advice for Founders: Build, Build, Build
26:30 — It's Okay That It's Hard
27:20 — Where to Find ChargerHelp


Stay connected with our host, Kate Adams, https://www.linkedin.com/in/kateadams22/🔗

Learn more ChargerHelp at: https://www.chargerhelp.com/

This episode is produced by:
Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media

Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 50

Startup Success: A Podcast for Founders & Investors
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