Modern Marketing for Startups

Modern Marketing for Startups

Author: Burkland August 16, 2022 Duration: 25:16
In the early stages of a startup, much is riding on the strengths of the founding team. There is critical importance on creating a marketing function, placing members in the correct function, and generating the most accurate buyer persona.

Without, and you’ve got a monster of a business on your hands.

Jeff Reynolds is the president of Reynolds + Myers as well as an investor, acclaimed writer of "The Monster That Ate Marketing", and Y Combinator alum. He’s leveraging his tech and marketing background to superpower both legacy businesses and startups.

In this episode, we discuss:


  • How to set up your startup’s marketing function correctly
  • Why generating the correct buyer persona is critical & how to do it
  • Practical suggestions for a successful scalable marketing team
  • Best practices from The Monsters That Ate Marketing
  • Why founders should embrace modern marketing to reduce chaos

This discussion with Jeff Reynolds was taken from our show Startup Success. Find Jeff on LinkedIn at https://www.linkedin.com/in/thinkjeffthink/, or visit JeffReynolds.com.

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Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
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