PR for Your Startup — Everything You Need to Know

PR for Your Startup — Everything You Need to Know

Author: Burkland February 7, 2023 Duration: 24:38
Want to know the secret to getting your startup noticed by big publications and industry media sites? You’re going to need Public Relations.

In this episode, Nicole Osmer, CEO of Health+Commerce, shares expert advice for startup founders. From creating a strategy to crafting messaging, building relationships with reporters, and handling crisis communications, this episode is packed with actionable tips for any founder looking to improve their PR game.

Join us as we discuss:
  • How PR can be the key to startup success
  • Developing your company’s PR and communications strategy
  • Getting your stories picked up by building rapport with reporters
  • How to navigate crisis communications

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
Podcast Episodes
Built to Scale: The Best Optimizations for Startup Founders [not-audio_url] [/not-audio_url]

Duration: 31:49
As a Founder, it’s easy to get lost in the day-to-day chaos of growing your startup. Often, you end up taking shortcuts and sacrificing the well-being of yourself and your team — to the detriment of your company as a who…
Founders - How to Stay Focused on the Path to Success [not-audio_url] [/not-audio_url]

Duration: 24:13
As a Founder, staying focused is key to achieving your startup’s success. In today’s episode, Kirin Sinha, Founder, and CEO, at Illumix, joins us to discuss how Founders can stay focused on their product, team and path a…
Inside a Startup’s Success - From Funding to Product Fit [not-audio_url] [/not-audio_url]

Duration: 21:01
Rithvik Venna, Co-Founder & COO at OROS and member of the Forbes 30 under 30, joins us to discuss how a climb up a mountain in the Swiss Alps inspired a major change in outdoor apparel which led to groundbreaking innovat…