Using Customer Feedback to Drive Product Market Fit & Growth

Using Customer Feedback to Drive Product Market Fit & Growth

Author: Burkland July 29, 2025 Duration: 26:50
Most founders say they value customer feedback—but few know how to truly hear it, let alone act on it. 

On today’s episode, we are excited to welcome serial founder and CEO Eli Portnoy of Backengine.ai, a platform revolutionizing how businesses capture and act on customer feedback. With over $66M in successful exits behind him, Eli shares the lessons only repeated startup journeys can teach—most critically, why leaning into customer feedback isn't optional, it's foundational to a startup's success.


Eli walks us through:
  • Why your startup’s success hinges on aggregating customer feedback across all channels
  • How to drive revenue and prevent churn by staying close to customers’ needs
  • Why many startups fail by ignoring negative customer signals
  • Critical advice on why CEOs need to meet with customers regularly and assign an owner of customer feedback

Eli doesn't just share important learnings around customer feedback, but also what he has learned founding multiple successful startups.  If you're a founder trying to scale, or find product market fit, without losing sight of your customer, this conversation is your blueprint.


----Stay connected with our host, Kate Adams, here on LinkedIn


🔗 Learn more at backengine.ai📫 Contact Eli: eli@backengine.ai

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
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