Using Demand Generation to Drive Revenue & Growth at Startups

Using Demand Generation to Drive Revenue & Growth at Startups

Author: Burkland June 1, 2023 Duration: 25:19
Startup marketing expert Scott Gelber joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of SRG Marketing, a digital marketing and HubSpot agency that helps B2B startups drive revenue and growth with customized demand-generation strategies. We cover:
  • What is demand generation, and how can it help a startup?
  • The need to test and validate different demand-generation strategies
  • How account-based marketing can help in growing the revenue stream
  • Inbound vs. outbound strategies and deciding what works for you
  • Advice for early-stage founders
Scott Gelber has spent over six years working for early-stage SaaS startups growing the demand generation functions of the businesses, before founding his own company. Scott has worked with companies across multiple industries like Construction, Corporate Governance, Cap Table Software, and Supply Chain, and developed customized and effective strategies to help them grow quickly.

With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!

Tuning into Startup Success: A Podcast for Founders & Investors feels less like attending a formal lecture and more like pulling up a chair in a room full of people who have actually built and funded companies. Hosted by the team at Burkland, the conversations here move beyond theory to focus on the tangible, often messy, realities of scaling a business. You’ll find episodes that feel timely, addressing the specific challenges and opportunities that founders and investors are navigating right now. The dialogue is driven by guests who have lived it-founders recounting pivotal moments from their journey and investors explaining the nuances behind their decisions. This isn't about generic advice; it's about the operational details that make or break growth. Each discussion naturally narrows in on a single, critical pressure point, whether that's untangling a complex financing round, refining a go-to-market strategy, or building a culture that can withstand rapid hiring. The value of this podcast lies in its specificity and the credibility of the voices featured. It serves as a practical resource for anyone actively involved in the lifecycle of a startup, offering perspectives that are immediately applicable to your own work. By focusing on real stories and current trends, the series provides a grounded, actionable look at what genuine progress requires from both sides of the founder-investor relationship.
Author: Language: English Episodes: 100

Startup Success: A Podcast for Founders & Investors
Podcast Episodes
How to Build High-Performing Teams at Every Stage of Your Startup [not-audio_url] [/not-audio_url]

Duration: 27:35
(00:00:00) How to Build High-Performing Teams at Every Stage of Your Startup (00:00:17) Introduction (00:01:00) Lidiya’s Background (00:01:44) Focus of Build It Labs (00:02:54) Three Components of Operations (00:04:12) T…
A Startup Story on How to Manage Rapid Growth [not-audio_url] [/not-audio_url]

Duration: 23:50
What does it take to build a biotech startup tackling one of the toughest challenges in women’s health? In this episode of Startup Success, we sit down with Oriana Papin-Zoghbi, Founder and CEO of AOA, whose company is p…
AI, Risk, and Why Most Startups Don’t Make It [not-audio_url] [/not-audio_url]

Duration: 32:00
On this episode of Startup Success, Kate sits down with Itamar Novick, Founder and General Partner of Recursive Ventures, who has been named one of Business Insider’s Top 100 Global Seed Investors for five years running.…
Startup Marketing 101: Digital Strategy in the Age of AI [not-audio_url] [/not-audio_url]

Duration: 29:22
Most founders know they need marketing to build their business—but few know where to start.In this episode of Startup Success, host Kate sits down with Jacqueline Basulto, Founder & CEO of SeedX, a full-service digital m…
Q3 Snapshot: The Startup Ecosystem [not-audio_url] [/not-audio_url]

Duration: 17:46
With Q3 behind us, the headlines continue to be pessimistic—but Steve Lord, Burkland's COO and Head of Knowledge Share, says the story is more complicated and less alarming.Steve joins us at the close of each quarter for…
A New Take on the VC-Founder Relationship [not-audio_url] [/not-audio_url]

Duration: 28:14
Ivan Montoya is a venture capitalist with a fresh perspective on the typical VC–founder relationship. He and his firm, NuMundo Ventures, take an unusually hands-on approach with pre-seed and seed-stage founders—providing…
Insights for Success from a World-Changing AI Startup [not-audio_url] [/not-audio_url]

Duration: 31:21
Materials development touches all startups—driving technological progress and innovation across every industry. In this episode of Startup Success, host Kate Adams sits down with Joseph Krause, Co-Founder & CEO of Radica…
After the Round Closes: How to Leverage Your Investors [not-audio_url] [/not-audio_url]

Duration: 31:18
In this episode, host Kate Adams sits down with Julia Austin—Executive Fellow at Harvard Business School, startup advisor, executive coach, and author of After the Idea: What It Really Takes to Create and Scale a Startup…
When Passion Meets Product-Market Fit [not-audio_url] [/not-audio_url]

Duration: 19:23
In this episode of Startup Success, we sit down with Ian Bateman, co-founder and CEO of Highscore, a startup on a mission to bring more games to more people—especially long-neglected Mac users—by enabling PC games to wor…
Using Customer Feedback to Drive Product Market Fit & Growth [not-audio_url] [/not-audio_url]

Duration: 26:50
Most founders say they value customer feedback—but few know how to truly hear it, let alone act on it. On today’s episode, we are excited to welcome serial founder and CEO Eli Portnoy of Backengine.ai, a platform revolut…