The Power of Public Relations for Small Business Owners with Allie Zendrian

The Power of Public Relations for Small Business Owners with Allie Zendrian

Author: Julie Riga April 15, 2025 Duration: 17:44

The Power of Public Relations for Small Business Owners with Allie Zendrian

Summary:

In this episode of Stay on Course, Julie Riga welcomes Allie Zendrian, founder of A to Z Communications and editor-in-chief of Brand News. With a rich background in journalism and public relations, Allie shares actionable strategies small business owners can use to elevate their visibility and credibility through thoughtful media engagement. Julie and Allie dive into the often-misunderstood world of PR, demystifying how entrepreneurs can become thought leaders, build media relationships, and leverage social proof to boost their business.

Key Takeaways:

Why thought leadership is one of the most powerful tools for establishing credibility

How to build and nurture meaningful relationships with reporters

Ways to use blogs, testimonials, and platforms like LinkedIn to create social proof

What reporters are really looking for—and how to stay top of mind

The role of tools like ChatGPT and SEO platforms in creating optimized content

Key Ingredients:

Thought Leadership – Package your expertise into useful, insightful content that showcases your knowledge and builds trust with your audience.

Relationships with Reporters – Be proactive in connecting with journalliests. Comment on their articles, introduce yourself at conferences, and be available when news breaks.

Social Proof – Use blogs, testimonials, and articles to showcase your credibility. Publish on LinkedIn, Medium, and seek publication in third-party media for additional valliedation.

Connect with Allie Zendrian:

🌐 Website: www.atozcommunicationspr.com

📰 Brand News: www.brandnews.info

About Julie Riga:

Julie Riga is a certified coach, trainer, speaker, and author with over 20 years of experience in the Pharma Industry.

🔗 Learn more about Julie: www.julieriga.com


Julie Riga has spent years in the trenches as a leadership coach, entrepreneur, and author, and she knows a secret: the path to success is often cluttered with internal roadblocks. In her Stay On Course: Ingredients for Success podcast, she moves beyond surface-level advice to explore the real, often unspoken, ingredients that sustain leaders. Each conversation is built for those who are outwardly accomplished-CEOs, managers, or driven entrepreneurs-but who sometimes wrestle privately with doubts about their direction, their decisions, or their ability to truly lead. Julie brings a certified coach's perspective to these universal challenges, dissecting the mindset shifts and practical frameworks that create lasting confidence and control. You'll hear honest discussions about transitioning from a hands-on operator to an inspirational leader, managing the weight of responsibility, and cultivating a vision that feels both ambitious and authentic. This isn't about quick fixes; it's about building a resilient foundation for your career and ventures. Tune in for a blend of personal reflection, actionable strategies, and the kind of clarity that helps high-achievers not just reach their goals, but enjoy the journey there. The entire archive of this podcast offers a deep resource for anyone committed to growing their influence and impact in business and beyond.
Author: Language: en-us Episodes: 100

Stay On Course: Ingredients for Success
Podcast Episodes
Showing Up as Your Authentic Best Self: Ingredients for Success [not-audio_url] [/not-audio_url]

Duration: 29:35
Showing Up as Your Authentic Best Self: Ingredients for SuccessGuest: Dr. Lori Smith | Government Contracting Expert, Serial Entrepreneur and Founder Host: Julie RigaOverviewWhat does it truly mean to show up as your aut…
Know Your Numbers with Anthony Velocci [not-audio_url] [/not-audio_url]

Duration: 21:52
Know Your Numbers: The Three Essential Ingredients for Small Business Success, In this powerful episode of Stay On Course, host Julie Riga and guest Anthony Velocci, a fractional CFO, reveal why knowing your numbers is t…
The Truth About 2025: My Raw Review of Small Business Reality [not-audio_url] [/not-audio_url]

Duration: 12:02
The Truth About 2025: My Raw Review of Small Business RealityHost: Julie Riga | Episode Type: Solo EpisodeOverviewThis isn't your typical year-in-review episode. Julie Riga gets brutally honest about what 2025 really loo…
Three Keys to Identity, Success in Business and Life [not-audio_url] [/not-audio_url]

Duration: 34:26
Three Keys to Identity, Success in Business and LifeGuest: Joanna Harabedian, Faith-Based Relationship Strategist, Amazon #1 Bestselling Author and Miss America 2019-2021 Host: Julie RigaOverviewWhat if the greatest chal…