LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind?
The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages:
- LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20%
- Native document posts lead all formats with a 7.00% engagement rate — up 14% YoY
- Engagement grew across every format: text posts (+12%), images (+9%), and videos (+7%)
- Multi-image posts drive the most likes across all page sizes
- Polls outperform all other formats for impressions on pages with 50K+ followers
- Video views declined 36% YoY across every page size
- Brands increased posting frequency in 2025, especially for visual-first formats
- Audience growth slowed significantly in 2025, particularly for large accounts
In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next.
00:00 LinkedIn Shakeup Stats
02:00 Meet the Expert Panel
05:54 How to Read Benchmarks
09:04 Video Drops and What Works
13:09 Docs Albums Polls Growth
27:41 Follower Spikes and Patterns
29:02 Organic Wins Fuel Paid
32:51 Follower Growth Takes Time
36:42 Metrics Beyond Likes
48:15 Rapid Fire and Wrap Up
The LinkedIn experts:
🎙 Miruna Vocheci: Social Media Manager at Socialinsider. She'll walk us through the data straight from the source.
🎙 Beth Granger: LinkedIn trainer, consultant, speaker, and beta-tester for LinkedIn itself.
🎙 Melonie Dodaro: Social Strategist for DNV, bestselling author of LinkedIn Unlocked, and Navigating LinkedIn for Sales.
🎙 Kristian Downer: Founder of DowSocial and a LinkedIn Ads strategist and marketing trainer.
This conversation goes beyond the benchmarks and straight into the strategic decisions every marketer, B2B brand, and small business owner needs to make right now.
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'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
This special episode was streamed exclusively on LinkedIn.
