How Becoming a Thought Leader Elevates Your Visibility in Your Industry

How Becoming a Thought Leader Elevates Your Visibility in Your Industry

Author: Dorien Morin-van Dam April 16, 2026 Duration: 33:19

What would someone find if they Googled you right now?

For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.

In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.

My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.

If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.

→ Join the NEW Strategy Talks community here

Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.

Kelly's Book: AuthorityXFactor

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The Super Smart Meta Ads and Sales Strategy You Need To Get More Leads! [not-audio_url] [/not-audio_url]

Duration: 29:06
If you are running FB ads and want to increase your ROAS (Return On Ad Spend) here is a new strategy to try out! Group Funnels: the FB ads that keep the customer on FB itself and cost less. ★★★★★Mitt is the founder of Un…
How To Implement B2B Go-To-Market Strategies in 2025 [not-audio_url] [/not-audio_url]

Duration: 28:32
Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made. Want to learn to avo…
How to Set and Hold Business Boundaries, The Only Strategy That Works [not-audio_url] [/not-audio_url]

Duration: 31:03
How do you say no at work? Can you say no at work? Can you say no to clients, partners, managers?On today's Strategy Talks we are talking about setting business boundaries!★★★★★With over 30 years of entrepreneurial exper…
The 2025 LinkedIn Benchmark Report, with Adina Jipa of Socialinsider [not-audio_url] [/not-audio_url]

Duration: 33:32
What’s working on LinkedIn in 2025? From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes. In this S…
How To Use AI Assistants for Increased Productivity, with Mike Allton [not-audio_url] [/not-audio_url]

Duration: 34:58
Imagine having a supercharged marketing team at your fingertips.Imagine you could stop hiring and firing people. Imagine a world where AI assistants help streamline content creation, automate tedious tasks, and unlock ne…
Updated Content Scaling Strategies Using AI, with Donna Mostrom [not-audio_url] [/not-audio_url]

Duration: 33:54
It is easy to feel as if your content is stuck in a rut, especially when different platforms adjust their algorithms.What do you do?Create more content?Complain about it on social media, or take action?Scaling your conte…