How Becoming a Thought Leader Elevates Your Visibility in Your Industry

How Becoming a Thought Leader Elevates Your Visibility in Your Industry

Author: Dorien Morin-van Dam April 16, 2026 Duration: 33:19

What would someone find if they Googled you right now?

For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.

In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.

My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.

If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.

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Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.

Kelly's Book: AuthorityXFactor

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
Your Email List Is Lying To You [not-audio_url] [/not-audio_url]

Duration: 33:01
Your open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small bu…
B2B Needs Fans, Not Just Customers [not-audio_url] [/not-audio_url]

Duration: 33:10
Your LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one.This week's guest split his own following into fans and customers, then built his content strategy around fans…
Should My Brand Be on Reddit? [not-audio_url] [/not-audio_url]

Duration: 30:19
I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed th…
AI Agents Don't Replace Content Strategy: They Run it [not-audio_url] [/not-audio_url]

Duration: 35:25
It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps…
Before You Spend a Dollar on Ads... [not-audio_url] [/not-audio_url]

Duration: 40:39
The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up.In this episode of Strategy Talks, Liana Ling, who personally manages…
Stop Posting. Start Building a Content Pipeline. [not-audio_url] [/not-audio_url]

Duration: 33:44
You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up.So you do what any smart business owner does: you try more. Adding more platforms. Trying more forma…
Small Business PR: You're More Newsworthy Than You Think [not-audio_url] [/not-audio_url]

Duration: 31:25
You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story.In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mick…
Story Before Strategy: The LinkedIn Edge [not-audio_url] [/not-audio_url]

Duration: 30:31
Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice.And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting…
Turn Podcast Listeners Into a Loyal Community [not-audio_url] [/not-audio_url]

Duration: 35:19
You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget;…
What a Fractional CMO Wants from Content Decisions [not-audio_url] [/not-audio_url]

Duration: 33:27
You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?Most content creato…