How to  Content Creation to Content Direction and Win in 2026

How to Content Creation to Content Direction and Win in 2026

Author: Dorien Morin-van Dam February 5, 2026 Duration: 34:42

You know that feeling when you’ve posted your 4th piece of content this week…

… and all you hear is crickets?

You’re not alone, and you’re not doing it wrong. You might be missing something, though.

You need direction.

This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.

We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.

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Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.

She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.

Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
Your Email List Is Lying To You [not-audio_url] [/not-audio_url]

Duration: 33:01
Your open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small bu…
B2B Needs Fans, Not Just Customers [not-audio_url] [/not-audio_url]

Duration: 33:10
Your LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one.This week's guest split his own following into fans and customers, then built his content strategy around fans…
Should My Brand Be on Reddit? [not-audio_url] [/not-audio_url]

Duration: 30:19
I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed th…
AI Agents Don't Replace Content Strategy: They Run it [not-audio_url] [/not-audio_url]

Duration: 35:25
It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps…
Before You Spend a Dollar on Ads... [not-audio_url] [/not-audio_url]

Duration: 40:39
The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up.In this episode of Strategy Talks, Liana Ling, who personally manages…
Stop Posting. Start Building a Content Pipeline. [not-audio_url] [/not-audio_url]

Duration: 33:44
You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up.So you do what any smart business owner does: you try more. Adding more platforms. Trying more forma…
Small Business PR: You're More Newsworthy Than You Think [not-audio_url] [/not-audio_url]

Duration: 31:25
You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story.In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mick…
Story Before Strategy: The LinkedIn Edge [not-audio_url] [/not-audio_url]

Duration: 30:31
Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice.And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting…
Turn Podcast Listeners Into a Loyal Community [not-audio_url] [/not-audio_url]

Duration: 35:19
You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget;…
What a Fractional CMO Wants from Content Decisions [not-audio_url] [/not-audio_url]

Duration: 33:27
You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?Most content creato…