How to  Content Creation to Content Direction and Win in 2026

How to Content Creation to Content Direction and Win in 2026

Author: Dorien Morin-van Dam February 5, 2026 Duration: 34:42

You know that feeling when you’ve posted your 4th piece of content this week…

… and all you hear is crickets?

You’re not alone, and you’re not doing it wrong. You might be missing something, though.

You need direction.

This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.

We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.

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Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.

She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.

Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
Use This Four Post Strategy To Post Less and Be Seen More [not-audio_url] [/not-audio_url]

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If you think 'a four post strategy' for social media is just that: creating four posts per week - you've got to join us! In this episode of Strategy Talks, Katie shares her brilliant four post strategy that allows you to…
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Whether you are a solopreneur, small business owner, or marketer...you NEED other people. We ALL need other people in life and business. In this week's episode, I explore the power of partnerships with Robin Waite! ★★★★★…
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How To Raise Your Visibility on LinkedIn with Your LinkedIn Page [not-audio_url] [/not-audio_url]

Duration: 29:40
To grow your business or career, you need to be SEEN. One of the most effective ways to increase your online visibility is to use LinkedIn. This is what this week's guest will be sharing with us. Tune in for the latest u…
How To Strategically Use AI in 2024 and Beyond [not-audio_url] [/not-audio_url]

Duration: 29:26
In 2023 we learned to use new AI tools. I bet you've dabbled with ChatGPT, Midjourney, Google Bard and more, and just about any tool you were using before 2023, is now AI-driven through AI integration. It's time to take…
The Newest Digital Trends and Marketing Insights for 2024 [not-audio_url] [/not-audio_url]

Duration: 29:19
Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed on…
From 2023 to 2024: What's Happening in Marketing? [not-audio_url] [/not-audio_url]

Duration: 49:58
Last show of the year! We are wrapping up Season 2 of Strategy Talks with not 1, not 2, but 3 guests. Join Dorien, Lisa, Kristen and Sara as they take a look back at 2023 and all it gave us. Then they will look ahead to…
How To Promote a $0 Revenue Passion Project [not-audio_url] [/not-audio_url]

Duration: 32:29
Passion is what drives us: Passion drives us to work and to play. Passion drives us to give and to take action. But... how can you promote what you love doing without a marketing budget? Can you do it? Listen in as Dorie…
Fantastic Ideas for Creating Last Minute Holiday Content [not-audio_url] [/not-audio_url]

Duration: 30:43
Busy business owners and marketers...if you feel the stress of delivering last-minute ideas to your clients, OR you've been ignoring your own marketing... this one's for you: Last-minute holiday content and campaign idea…