What if your social media strategy could do more than drive clicks?
What if it could drive real, lasting change?
Here is the good news: you can!
On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them!
If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.
★★★★★
Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands.
A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.
Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Misha Kouzeh on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
