How Visibility Systems Help Provide Consistency in Small Teams

How Visibility Systems Help Provide Consistency in Small Teams

Author: Dorien Morin-van Dam April 23, 2026 Duration: 30:45

Are you the bottleneck in your own business?

If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount.

→ Join the NEW Strategy Talks community

Yvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount.

Resources from Yvi:

https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journey

SOP tool: http://askyvi.tips/whale

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The Most Effective Brand Messaging Structures for Marketing and Sales [not-audio_url] [/not-audio_url]

Duration: 29:45
How excited would you be if you…★ brought more prospects to the table?★ had more users click?★ gained more customers who bought?Find out what the three core elements are to crafting high-impact brand messaging! ★★★★ Are…
How To Build a Company Culture To Retain Staff and Customers [not-audio_url] [/not-audio_url]

Duration: 30:04
Are you thinking about selling your company because you are ready to retire, but you are worried, or perhaps feel guilty about leaving your employees, and this company you built? In this week's episode of Strategy Talks,…
How To Use Your Website to Build Trust with your Customer [not-audio_url] [/not-audio_url]

Duration: 31:40
Your website is often the first impression a potential client sees. What do they see when they visit, and more importantly, how does it make them feel? In this week's episode, Dorien talks with Ray Mitchell about creatin…
Geeking Out over Data with The Right Data and Socialinsider [not-audio_url] [/not-audio_url]

Duration: 30:47
As a business owner or marketer, you live for data, right? You'd think so - but not everyone knows what data to look for, and how to interpret it. Do you know what metrics are important to the growth of your business? Wh…
How To Rock a Career Pivot after Age 50 and Look Smashing [not-audio_url] [/not-audio_url]

Duration: 31:28
What happens when the career you worked so hard for doesn't turn out so great, or just doesn't feel right after so many years? What happens when your enthusiasm is gone, you are bored, or worse, disillusioned with the st…
Psychology Applied in Content Marketing Strategy is Smart Marketing [not-audio_url] [/not-audio_url]

Duration: 32:04
If I were to give you a magic 8-ball, would you ask it questions about your online audience? If you are a marketer, of course you would! Who wouldn't want to know more about the mental state of their audience and about w…
How To Gain Confidence in Presenting on Stage [not-audio_url] [/not-audio_url]

Duration: 30:24
Find out how to feel, look and sound confident on stage (or on a podcast, in a webinar or in the next meeting you lead!) Join us for tips, ideas and insights into what it takes to take the stage - and rock it! ★★★★★Are y…
Is Social Media Killing Our Mental Health? [not-audio_url] [/not-audio_url]

Duration: 32:04
Join Dorien and Tim for a SPECIAL EPISODE of Strategy Talks! In this episode, we will talk about the effect social media has on our mental health, as marketers, as well as parents or partners. The big question we are ans…
Practical Presentation Tips for Public Speaking as an Introvert [not-audio_url] [/not-audio_url]

Duration: 30:16
How do you create, prepare, and deliver high-quality presentations at work and on stage? It's hard, isn't it?! And what if... you consider yourself to be an introvert? 🤷‍♀️In this episode, I sit down with Janneke Clever…
How To Stop Imposter Syndrome In Its Tracks and Start Video Marketing [not-audio_url] [/not-audio_url]

Duration: 30:24
What is REALLY stopping you from creating video? Whether it is the thought of being on camera, the lack of story ideas, or the tech that is holding you back, tune in for this episode of Strategy Talks! I had the pleasure…