The B2B Brand Building Strategies Used By Successful B2B Marketers

The B2B Brand Building Strategies Used By Successful B2B Marketers

Author: Dorien Morin-van Dam December 3, 2024 Duration: 29:55

Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Lindsay Tjepkema stands firm in her belief that who is more compelling than what? She believes the most successful brands throughout history and far into the future are built not on any one tech trend, innovation, or growth hack, but on human uniqueness, creativity, and authentic interactions. That’s why she founded Human Brands Win where she helps founders and thought leaders define what makes them unique and leverage it as their brand’s key differentiator and as their business’s unfair advantage.

Prior to establishing Human Brands Win, Lindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted, a podcast and video marketing platform for B2B brands.

Lindsay’s achievements have earned her the honor of two 40 Under 40 awards in both Indiana and Michigan. She is a member of Forbes Business Council, Entrepreneur’s Leadership Network, Female Founder Collective, and Endeavor. She has appeared on more than 300 podcasts and in publications like Forbes, Tech Crunch, Entrepreneur, NPR, and more.. She lives near Boston with her husband and their three boys.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

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Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
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