It's Time To Stop Chasing Marketing Hacks and Just Do The Work!

It's Time To Stop Chasing Marketing Hacks and Just Do The Work!

Author: Dorien Morin-van Dam November 26, 2024 Duration: 31:22

Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the myths and discover the real secrets to sustainable content success.

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Mallie Hart is a generalist digital marketer who focuses on social media and content marketing. He has nearly 18 years of experience across multiple social media and blogging platforms, including Facebook, X (Twitter), LinkedIn, Instagram, Threads, WordPress, Medium, and Substack. He is also a skilled graphic designer, with a love of bold colors and geometric shapes. He currently designs using Adobe Creative Suite and Canva.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:



Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
Turn Podcast Listeners Into a Loyal Community [not-audio_url] [/not-audio_url]

Duration: 35:19
You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget;…
What a Fractional CMO Wants from Content Decisions [not-audio_url] [/not-audio_url]

Duration: 33:27
You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?Most content creato…
What Big Brands Know About Social That Small Businesses Don't [not-audio_url] [/not-audio_url]

Duration: 33:38
You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up.The brands winning on social have figured out how to mak…
From Messy to Magnetic: A Simple Content Strategy for Small Teams [not-audio_url] [/not-audio_url]

Duration: 31:59
Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it?Small teams keep borrowing strategies designed for someone else entirely: different budget, different head…
What Your Prospects Are Dying to Tell You [not-audio_url] [/not-audio_url]

Duration: 30:50
Is your marketing based on assumptions?You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy.Well, you are probably wrong.In th…
How Visibility Systems Help Provide Consistency in Small Teams [not-audio_url] [/not-audio_url]

Duration: 30:45
Are you the bottleneck in your own business?If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics o…
2026 LinkedIn Benchmarks: A LIVE Panel Discussion [not-audio_url] [/not-audio_url]

Duration: 1:01:01
LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which L…