Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

Author: Dorien Morin-van Dam December 11, 2025 Duration: 37:02

Want to stop posting more and start being heard

In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?

Learn about pitching, appearing, and converting via Other People’s Podcasts.

★★★★★

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. 

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Profitable Podcast Pitch Kit/DIY box

Free 30 Min Visibility Session with Carrolee

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
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Duration: 33:38
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Duration: 31:59
Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it?Small teams keep borrowing strategies designed for someone else entirely: different budget, different head…
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Duration: 30:50
Is your marketing based on assumptions?You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy.Well, you are probably wrong.In th…
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Duration: 30:45
Are you the bottleneck in your own business?If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics o…
2026 LinkedIn Benchmarks: A LIVE Panel Discussion [not-audio_url] [/not-audio_url]

Duration: 1:01:01
LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which L…