Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

Author: Dorien Morin-van Dam December 11, 2025 Duration: 37:02

Want to stop posting more and start being heard

In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?

Learn about pitching, appearing, and converting via Other People’s Podcasts.

★★★★★

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. 

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Profitable Podcast Pitch Kit/DIY box

Free 30 Min Visibility Session with Carrolee

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The Latest LinkedIn Updates: What's Hot Right Now! [not-audio_url] [/not-audio_url]

Duration: 32:35
This week's Strategy Talks guest Mary Fain Brandt is sharing what's HOT on LinkedIn right now. If you are a business owner and looking to grow your LinkedIn Page or grow the audience on your personal profile, this one's…
Three Smart Book Marketing Tactics for DIY Publishing Authors [not-audio_url] [/not-audio_url]

Duration: 30:55
Have you always wanted to write a book? No, this episode is not about writing a book, it's about marketing it! FACT: Marketing a book doesn't start when you've finished writing it, but before you even start! This week's…
How To Effectively Use AI and Automation for System Building [not-audio_url] [/not-audio_url]

Duration: 33:10
What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well! Welcome…
The Most Useful Voice Tips for Livestreamers from a Radio Personality [not-audio_url] [/not-audio_url]

Duration: 31:42
Is video more important than sound? This week's guest is Rose Caiazzo. Rose was professionally trained in acting & voice and focused her studies on Communications [Television and Radio]. She's here to share voice tips fo…
How To Create Better Content Through Community Collaboration [not-audio_url] [/not-audio_url]

Duration: 33:21
Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best!Imagine taking the power of 30+ marketers and putting all that knowledge into ONE bo…
The Right Steps To Build Your Marketing Strategy Today [not-audio_url] [/not-audio_url]

Duration: 31:21
No more wishing, winging it, or hoping and praying... This week's Strategy Talks guest will give us a framework for building our own marketing strategy! Welcome to Strategy Talks, where we're all about helping you take y…
Become a Better Podcaster With These Interview Tips [not-audio_url] [/not-audio_url]

Duration: 30:31
What worries you more about podcasting: the technical aspect or the content?In this episode of #StrategyTalks Dorien hosts Victoria Bennion, who is a podcast expert who helps her clients harness the power of podcasting.…
The Desperate Need for More Diversity in The Tech World [not-audio_url] [/not-audio_url]

Duration: 32:20
Did you know that only 26.7% of people working in tech-related jobs are... female? In this week's episode of Strategy Talks, we meet Dirkjan Hupkes, podcast host of the Women Disrupting Tech podcast. Curious about a care…

«1...678910