You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

Author: Dorien Morin-van Dam October 16, 2025 Duration: 31:10

Are your marketing reports full of numbers… but short on meaning? 

Do dashboards get updated weekly, but no one really uses them?

Today’s guest says: “You don’t need perfect data, you need insight you can act on.”

Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.

If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you.

★★★★★

Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. 

Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. 

Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Dana's website

Dana's courses

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
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Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the…
The Importance of Taking Creative Risks to Scale your Business [not-audio_url] [/not-audio_url]

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Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative. Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doi…