In any sport there are leaders, who strive for improvement and those who follow in their wake.
In this episode Norwegian Olympic windsurfer and Starboard founder Svein Rasmussen talks to Simon about his waterman journey and about developing products for both new paddlers and world champions.
When it was first founded, Starboard was an upstart company in a world of large well-established windsurf brands. But like many successfully disruptive brands, what made it stand out was it's continuous innovation, which it has continued to this day, developing beyond windsurf and becoming the most recognisable and world leading SUP brand.
This episode is brought to you in association with Starboard and you can check out their site here We appreciate their support for this podcast.
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If you've spent out on a new board for the first time this season, then invest in your knowledge and safety with our popular and comprehensive online SUP safety course, which gives you the knowledge you need to keep safe on the water, and all for less than the price of an hours water tuition (£37) . It's available here
In Season 4 of the podcast we're giving a shout out to the SUP instructors who work hard to help new and improving paddlers engage with the sport, and get equipped with the skills they need.
If you're a certified instructor from anywhere across the world, then we'd like to feature you on an episode. Simply leave us a message here with your name, your certifying body and a message about you and where you are, with either a tip, a message about where you love to paddle or even a nice word about the podcast ;)
You've only got 1min 25 secs of recording time and you can re-record as many times as you like before you send it!
We'll choose a recording to feature on each episode after applying a light edit and getting the sound right.
Well done to all instructors for your hard work expanding our SUP tribe and wishing you a great season!
Mentioned in this episode:
Paddle UK and ICF World Cup 2026
Book now to take part in 2026's most exciting racing event as the ICF World Cup hits the beautiful waters of Torbay between June 24th and 28th, combining with the PaddleUK Super Festival
Book before the end of December 2025 for discounted entry
Paddle UK 2026 World Cup
Coffee And Coast
Our sponsor for this episode is Coffee And Coast.
The Dorset based coffee company has a range of delicious roasts available for individual order or on subscription so you never run out of a quality brew. Why not buy a subscription as the gift which keeps on giving!
Visit the Coffee And Coast Website
