Growing A Nutrition Food Business with Consumer Health in Mind

Growing A Nutrition Food Business with Consumer Health in Mind

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer June 30, 2021 Duration: 37:46
In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health, and wellness company that makes bold, flavor-infused snacks made from plant-based proteins.  IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods, Amazon, and many more.  Mark is a foodie and a popular serial entrepreneur in the fitness and nutrition space. His goal is to provide inspirational and insightful value through his personal branding and company. In this episode, Mark talks about his entrepreneurial journey, shares his experience of building and growing a nutrition company, how he grew the IWON brand, and how to really succeed as an entrepreneur.   Don't Miss: 1. Mark’s inspiration to build a nutrition brand - 01:43 2. How to keep your brand authentic - 12:25 3. Advice to succeeding as an entrepreneur - 25:51   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Mark’s inspiring story of how he got to where he is today 2. How Mark started and scaled IWON into what it is today 3. Mark talks about the power and importance of having a balanced nutrition 4. Insights and strategies on how Mark is growing the IWON brand 5. The process of finding the right manufacturers and distributors 6. He describes his thoughts and advice on how to truly succeed as an entrepreneur 7. Mark explains some of the toughest challenges in his career and how he overcame them 8. Mark defines his story in “one-word”   Follow Mark Samuel Website: https://iwonorganics.com/ Linkedin: https://www.linkedin.com/in/markalansamuel/ Twitter: https://twitter.com/MarkAlanSamuel   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 82 — Fixing Software Code Is Too Slow. Can AI Save Us? [not-audio_url] [/not-audio_url]

Duration: 42:58
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Gal Vered, co-founder and CEO of Checksum AI, to break down one of the biggest bottlenecks in modern software development—fix…
Ep 81 - How To Make Your Operations Flow With AI [not-audio_url] [/not-audio_url]

Duration: 37:08
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operatio…
Ep 80 - How to Turn an MVP into a Revenue Machine [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP).For many founders, launching an MVP feels like the finish li…
Ep 78 - Why Gamification Isn’t a Feature, It’s a Strategy [not-audio_url] [/not-audio_url]

Duration: 27:59
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Imaginovation Co-Founder Pete Peranzo to unpack a topic that most product teams misunderstand: gamification.Too often, teams treat…
Building Businesses That Run Without You | Chris Ronzio | Ep 70 (A) [not-audio_url] [/not-audio_url]

Duration: 34:58
In this episode of Tales from the Pros, Michael Georgiou sits down with Chris Ronzio, founder and CEO of Trainual, to talk about what it really takes to build a business that can grow without breaking.Chris shares his jo…
Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence get real about a mindset many high performers live by but rarely question: continuous improvement. What happens when Kaizen stops being a strengt…
Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have…