Growing A Nutrition Food Business with Consumer Health in Mind

Growing A Nutrition Food Business with Consumer Health in Mind

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer June 30, 2021 Duration: 37:46
In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health, and wellness company that makes bold, flavor-infused snacks made from plant-based proteins.  IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods, Amazon, and many more.  Mark is a foodie and a popular serial entrepreneur in the fitness and nutrition space. His goal is to provide inspirational and insightful value through his personal branding and company. In this episode, Mark talks about his entrepreneurial journey, shares his experience of building and growing a nutrition company, how he grew the IWON brand, and how to really succeed as an entrepreneur.   Don't Miss: 1. Mark’s inspiration to build a nutrition brand - 01:43 2. How to keep your brand authentic - 12:25 3. Advice to succeeding as an entrepreneur - 25:51   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Mark’s inspiring story of how he got to where he is today 2. How Mark started and scaled IWON into what it is today 3. Mark talks about the power and importance of having a balanced nutrition 4. Insights and strategies on how Mark is growing the IWON brand 5. The process of finding the right manufacturers and distributors 6. He describes his thoughts and advice on how to truly succeed as an entrepreneur 7. Mark explains some of the toughest challenges in his career and how he overcame them 8. Mark defines his story in “one-word”   Follow Mark Samuel Website: https://iwonorganics.com/ Linkedin: https://www.linkedin.com/in/markalansamuel/ Twitter: https://twitter.com/MarkAlanSamuel   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 73 - When to Rebuild Your Software Application for Growth [not-audio_url] [/not-audio_url]

Duration: 20:54
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.Many organi…
Ep 72 - Got Funding? The #1 Mistake That Sinks Startups [not-audio_url] [/not-audio_url]

Duration: 32:34
In this episode of Tales from the Pros, I sit down with my co-host and our Director of Growth, Eric Lawrence, to talk about something that hits home for many founders: what happens after you get funding.You’d think raisi…
Ep 71 - How to Actually Choose the Right Development Partner [not-audio_url] [/not-audio_url]

Duration: 34:10
In this episode of Tales from the Pros, Eric and I dive into something every entrepreneur struggles with at some point: how to choose the right app development partner.If you’ve ever sat through vendor pitches, you know…
Understanding the Market and Setting Your Product for Success [not-audio_url] [/not-audio_url]

Duration: 32:47
In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its fo…
Using Data to Overcome the Challenges of Growing A Company [not-audio_url] [/not-audio_url]

Duration: 44:41
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platf…
Overcoming Challenges and Generating More Business Through LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:29
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, havin…
Shifting the Paradigm of Members-only Social Clubs [not-audio_url] [/not-audio_url]

Duration: 29:38
In today's episode of Tales from the PROS, I talk with Rob Charles, who is the Founder and CEO of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought le…
What It Takes For A Company To Become SaaS Industry Leader [not-audio_url] [/not-audio_url]

Duration: 52:19
In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software He brings more than two…
The Mistakes Businesses Make That Ultimately Lead to Failure [not-audio_url] [/not-audio_url]

Duration: 46:29
In today's episode of Tales from the PROS, I talk with Michelle Seiler Tucker, who is the Founder and CEO of Seiler Tucker Incorporated. She owns many other businesses in several different industries. As a 20-year vetera…