How To Get People's Attention To Your Brand With Dave Gerhardt

How To Get People's Attention To Your Brand With Dave Gerhardt

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer May 8, 2019 Duration: 31:18
In this episode of Tales from the PROS, I chat with Dave Gerhardt who is the VP of Marketing at Drift, which is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. He is also a B2B marketing leader, brand builder, co-creator of the Seeking Wisdom Podcast, HYPERGROWTH, and the official book on Conversational Marketing  We talk about Dave's story and experience working at Drift, B2B marketing, conversational marketing, personal branding, how to create engaging content and receive attention, marketing strategies, and much more.  Listen and Subscribe on iTunes - https://itunes.apple.com/us/podcast/tales-from-the-pros/id1371067192?mt=2  Questions Asked: Dave, as many have told you, your content and videos are seen all over LinkedIn. Which is how I first saw and engaged with you. I love your content by the way. But, you also play an integral part of a great company known as Drift. However, before that happened, what made you into this passionate and engaging B2B marketing leader? Tell us a little more about Drift and where the company is headed. What are some of your key tactics or strategies on how to get people's attention to your content and brand? What do you see as some of the toughest challenges and problems that B2B marketers face today? For future leaders, marketers, and entrepreneurs listening, what would you consider the most important things to focus on to be a better marketer? I read one of your articles on LinkedIn about how you got 100,000 views on each of your LinkedIn videos, can you talk more about that article you wrote? Did you face any tough personal or career obstacles that pushed you to get to where you are today and how did you essentially overcome them? Three How's: How do you define failure? How do you define entrepreneurship? How do you define success? Follow Dave Gerhardt:  Website - https://www.drift.com/ LinkedIn - https://www.linkedin.com/in/davegerhardt Twitter - https://twitter.com/davegerhardt Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured 

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 82 — Fixing Software Code Is Too Slow. Can AI Save Us? [not-audio_url] [/not-audio_url]

Duration: 42:58
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Gal Vered, co-founder and CEO of Checksum AI, to break down one of the biggest bottlenecks in modern software development—fix…
Ep 81 - How To Make Your Operations Flow With AI [not-audio_url] [/not-audio_url]

Duration: 37:08
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operatio…
Ep 80 - How to Turn an MVP into a Revenue Machine [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP).For many founders, launching an MVP feels like the finish li…
Ep 78 - Why Gamification Isn’t a Feature, It’s a Strategy [not-audio_url] [/not-audio_url]

Duration: 27:59
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Imaginovation Co-Founder Pete Peranzo to unpack a topic that most product teams misunderstand: gamification.Too often, teams treat…
Building Businesses That Run Without You | Chris Ronzio | Ep 70 (A) [not-audio_url] [/not-audio_url]

Duration: 34:58
In this episode of Tales from the Pros, Michael Georgiou sits down with Chris Ronzio, founder and CEO of Trainual, to talk about what it really takes to build a business that can grow without breaking.Chris shares his jo…
Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence get real about a mindset many high performers live by but rarely question: continuous improvement. What happens when Kaizen stops being a strengt…
Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have…