How To Get People's Attention To Your Brand With Dave Gerhardt

How To Get People's Attention To Your Brand With Dave Gerhardt

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer May 8, 2019 Duration: 31:18
In this episode of Tales from the PROS, I chat with Dave Gerhardt who is the VP of Marketing at Drift, which is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. He is also a B2B marketing leader, brand builder, co-creator of the Seeking Wisdom Podcast, HYPERGROWTH, and the official book on Conversational Marketing  We talk about Dave's story and experience working at Drift, B2B marketing, conversational marketing, personal branding, how to create engaging content and receive attention, marketing strategies, and much more.  Listen and Subscribe on iTunes - https://itunes.apple.com/us/podcast/tales-from-the-pros/id1371067192?mt=2  Questions Asked: Dave, as many have told you, your content and videos are seen all over LinkedIn. Which is how I first saw and engaged with you. I love your content by the way. But, you also play an integral part of a great company known as Drift. However, before that happened, what made you into this passionate and engaging B2B marketing leader? Tell us a little more about Drift and where the company is headed. What are some of your key tactics or strategies on how to get people's attention to your content and brand? What do you see as some of the toughest challenges and problems that B2B marketers face today? For future leaders, marketers, and entrepreneurs listening, what would you consider the most important things to focus on to be a better marketer? I read one of your articles on LinkedIn about how you got 100,000 views on each of your LinkedIn videos, can you talk more about that article you wrote? Did you face any tough personal or career obstacles that pushed you to get to where you are today and how did you essentially overcome them? Three How's: How do you define failure? How do you define entrepreneurship? How do you define success? Follow Dave Gerhardt:  Website - https://www.drift.com/ LinkedIn - https://www.linkedin.com/in/davegerhardt Twitter - https://twitter.com/davegerhardt Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured 

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 73 - When to Rebuild Your Software Application for Growth [not-audio_url] [/not-audio_url]

Duration: 20:54
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.Many organi…
Ep 72 - Got Funding? The #1 Mistake That Sinks Startups [not-audio_url] [/not-audio_url]

Duration: 32:34
In this episode of Tales from the Pros, I sit down with my co-host and our Director of Growth, Eric Lawrence, to talk about something that hits home for many founders: what happens after you get funding.You’d think raisi…
Ep 71 - How to Actually Choose the Right Development Partner [not-audio_url] [/not-audio_url]

Duration: 34:10
In this episode of Tales from the Pros, Eric and I dive into something every entrepreneur struggles with at some point: how to choose the right app development partner.If you’ve ever sat through vendor pitches, you know…
Understanding the Market and Setting Your Product for Success [not-audio_url] [/not-audio_url]

Duration: 32:47
In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its fo…
Using Data to Overcome the Challenges of Growing A Company [not-audio_url] [/not-audio_url]

Duration: 44:41
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platf…
Overcoming Challenges and Generating More Business Through LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:29
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, havin…
Shifting the Paradigm of Members-only Social Clubs [not-audio_url] [/not-audio_url]

Duration: 29:38
In today's episode of Tales from the PROS, I talk with Rob Charles, who is the Founder and CEO of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought le…
What It Takes For A Company To Become SaaS Industry Leader [not-audio_url] [/not-audio_url]

Duration: 52:19
In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software He brings more than two…
The Mistakes Businesses Make That Ultimately Lead to Failure [not-audio_url] [/not-audio_url]

Duration: 46:29
In today's episode of Tales from the PROS, I talk with Michelle Seiler Tucker, who is the Founder and CEO of Seiler Tucker Incorporated. She owns many other businesses in several different industries. As a 20-year vetera…