Jim Tobin explains how he bootstrapped an award winning social media agency of the year

Jim Tobin explains how he bootstrapped an award winning social media agency of the year

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer April 12, 2018 Duration: 53:18
In this episode of Tales from the PROS, I chat with CEO, Jim Tobin about how he grew Ignite Social Media Agency from absolutely nothing, 100% bootstrapped, into a 35+ team and winning Small Social Agency of the Year. We also discuss how to work with large brands in the digital space and the best digital marketing strategies in today's competitive market.  Jim Tobin founded Ignite Social Media LLC in 2007 and has been its President and Chief Executive Officer since June 2007. Jim has been the President of Triangle AMA at American Marketing Association Inc. since September 2005. He has been President of Carusele, LLC since January 2015.  Jim and I discuss entrepreneurship, bootstrapping, startups, digital marketing, social media, brands, technology, struggles and obstacles, the Raleigh tech scene, scaling a company, and much more.   Links mentioned in this episode: https://www.ignitesocialmedia.com/ - The best brands have trusted Ignite Social Media since their inception in 2007. Ignite has created some industry practices that are now widespread. Also, they are leading the way in content creation to community management, influencer relations to promotions, strategy to reporting, media buying to data analytics. https://www.talesfromthepros.com - Michael Georgiou's podcast website https://www.imaginovation.net - Michael Georgiou's company, a Raleigh based enterprise development firm specializing in custom mobile and web application development, Internet of Things, Artificial Intelligence, and video solutions.  Follow Jim Tobin: https://www.ignitesocialmedia.com/ https://www.facebook.com/ignitesocialmedia https://twitter.com/ignitesma  https://www.linkedin.com/company/ignite-social-media    Follow Michael Georgiou: https://www.talesfromthepros.com  https://www.facebook.com/TalesfromthePROS/  https://twitter.com/MGeorgiou22  https://www.instagram.com/the_mgeorgiou/  https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg    

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 82 — Fixing Software Code Is Too Slow. Can AI Save Us? [not-audio_url] [/not-audio_url]

Duration: 42:58
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Gal Vered, co-founder and CEO of Checksum AI, to break down one of the biggest bottlenecks in modern software development—fix…
Ep 81 - How To Make Your Operations Flow With AI [not-audio_url] [/not-audio_url]

Duration: 37:08
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operatio…
Ep 80 - How to Turn an MVP into a Revenue Machine [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP).For many founders, launching an MVP feels like the finish li…
Ep 78 - Why Gamification Isn’t a Feature, It’s a Strategy [not-audio_url] [/not-audio_url]

Duration: 27:59
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Imaginovation Co-Founder Pete Peranzo to unpack a topic that most product teams misunderstand: gamification.Too often, teams treat…
Building Businesses That Run Without You | Chris Ronzio | Ep 70 (A) [not-audio_url] [/not-audio_url]

Duration: 34:58
In this episode of Tales from the Pros, Michael Georgiou sits down with Chris Ronzio, founder and CEO of Trainual, to talk about what it really takes to build a business that can grow without breaking.Chris shares his jo…
Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence get real about a mindset many high performers live by but rarely question: continuous improvement. What happens when Kaizen stops being a strengt…
Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have…