Jim Tobin explains how he bootstrapped an award winning social media agency of the year

Jim Tobin explains how he bootstrapped an award winning social media agency of the year

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer April 12, 2018 Duration: 53:18
In this episode of Tales from the PROS, I chat with CEO, Jim Tobin about how he grew Ignite Social Media Agency from absolutely nothing, 100% bootstrapped, into a 35+ team and winning Small Social Agency of the Year. We also discuss how to work with large brands in the digital space and the best digital marketing strategies in today's competitive market.  Jim Tobin founded Ignite Social Media LLC in 2007 and has been its President and Chief Executive Officer since June 2007. Jim has been the President of Triangle AMA at American Marketing Association Inc. since September 2005. He has been President of Carusele, LLC since January 2015.  Jim and I discuss entrepreneurship, bootstrapping, startups, digital marketing, social media, brands, technology, struggles and obstacles, the Raleigh tech scene, scaling a company, and much more.   Links mentioned in this episode: https://www.ignitesocialmedia.com/ - The best brands have trusted Ignite Social Media since their inception in 2007. Ignite has created some industry practices that are now widespread. Also, they are leading the way in content creation to community management, influencer relations to promotions, strategy to reporting, media buying to data analytics. https://www.talesfromthepros.com - Michael Georgiou's podcast website https://www.imaginovation.net - Michael Georgiou's company, a Raleigh based enterprise development firm specializing in custom mobile and web application development, Internet of Things, Artificial Intelligence, and video solutions.  Follow Jim Tobin: https://www.ignitesocialmedia.com/ https://www.facebook.com/ignitesocialmedia https://twitter.com/ignitesma  https://www.linkedin.com/company/ignite-social-media    Follow Michael Georgiou: https://www.talesfromthepros.com  https://www.facebook.com/TalesfromthePROS/  https://twitter.com/MGeorgiou22  https://www.instagram.com/the_mgeorgiou/  https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg    

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 73 - When to Rebuild Your Software Application for Growth [not-audio_url] [/not-audio_url]

Duration: 20:54
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.Many organi…
Ep 72 - Got Funding? The #1 Mistake That Sinks Startups [not-audio_url] [/not-audio_url]

Duration: 32:34
In this episode of Tales from the Pros, I sit down with my co-host and our Director of Growth, Eric Lawrence, to talk about something that hits home for many founders: what happens after you get funding.You’d think raisi…
Ep 71 - How to Actually Choose the Right Development Partner [not-audio_url] [/not-audio_url]

Duration: 34:10
In this episode of Tales from the Pros, Eric and I dive into something every entrepreneur struggles with at some point: how to choose the right app development partner.If you’ve ever sat through vendor pitches, you know…
Understanding the Market and Setting Your Product for Success [not-audio_url] [/not-audio_url]

Duration: 32:47
In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its fo…
Using Data to Overcome the Challenges of Growing A Company [not-audio_url] [/not-audio_url]

Duration: 44:41
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platf…
Overcoming Challenges and Generating More Business Through LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:29
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, havin…
Shifting the Paradigm of Members-only Social Clubs [not-audio_url] [/not-audio_url]

Duration: 29:38
In today's episode of Tales from the PROS, I talk with Rob Charles, who is the Founder and CEO of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought le…
What It Takes For A Company To Become SaaS Industry Leader [not-audio_url] [/not-audio_url]

Duration: 52:19
In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software He brings more than two…
The Mistakes Businesses Make That Ultimately Lead to Failure [not-audio_url] [/not-audio_url]

Duration: 46:29
In today's episode of Tales from the PROS, I talk with Michelle Seiler Tucker, who is the Founder and CEO of Seiler Tucker Incorporated. She owns many other businesses in several different industries. As a 20-year vetera…