Rand Fishkin: Small Wins Are Key to Big Successes in the Startup World

Rand Fishkin: Small Wins Are Key to Big Successes in the Startup World

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer March 10, 2021 Duration: 41:58
In today's episode of Tales from the PROS, I chat with the amazing Rand Fishkin. He is the Co-Founder of SparkToro, and previously the Co-Founder of Moz and Inbound.org.  Rand has dedicated his professional life to helping people do better marketing. We talk about his entrepreneurial journey, how he started and exited from Moz, and his inspiration behind starting SparkToro.  In this episode, you will find some crucial insights about achieving startup success and learn how focusing on small wins can lead to bigger achievements. Don't Miss: 1. What is SparkToro and how it can help businesses - 13:34 2. Where are businesses heading in today's competitive world - 17:24 3. The power of branding and emotional storytelling, especially in the tech world - 34:12   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Questions Asked: 1. Rand, as you know that you’re very well known in the marketing world, but for those who don’t know, can you share a little about your story and how you got to where you are today? 2. Due to the crazy times we are in with this crisis, where do you feel digital marketing is headed? 3. What are your thoughts on what small businesses should be focusing on to grow from a strategic marketing perspective? 5. Where do you feel Google is headed in regards to SEO and paid marketing? 6. When it comes to growing your company at Sparktoro and when you grew Moz as well, what were some of the vital steps you took ensuring steady and scalable growth? 7. Do you think brands and business professionals trying to increase exposure and gain more trust and credibility should try to focus more on storytelling? 8. How do you use your story to provide value to others and achieve success? Follow Rand Fishkin: https://www.linkedin.com/in/randfishkin https://twitter.com/randfish https://www.sparktoro.com   Check out Rand’s Book “Lost and Founder” here: https://sparktoro.com/book   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22 

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
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