The journey to becoming a CMO and its impact on an organization

In this episode of Tales from the PROS, I chat with Katy Jones, who is the CMO at FoodLogiQ, which was featured on Forbes as top 25 most innovative AgTech startups, and also Katy was awarded the 2017 Triangle Business Journal C-Suite Award. FoodLogiQ helps restaurant operators, food retailers, consumer packages goods companies and other food companies achieve end-to-end traceability, and high quality food products across supply chain.   Katy and I talk about what it takes to be become a successful Chief Marketing Officer (CMO) in a growing company and the struggles that go with it. We also chat about effective marketing strategies, funding, product development, what future marketers need to know, and much more.    Some questions asked:  Katy, were you always in the marketing game? How did you find that passion?  Tell me about the steps you took to becoming the CMO of a flourishing company?  I read that you guys also received a few rounds of funding during your journey, do you feel that the funding was needed or you could have grown it organically? Obviously your in a niche space with a niche product, what were the most effective marketing and branding strategies you executed to grow the company? You being a CMO and having so much experience, what struggles do you feel are common for CMO's? What tips would you give to current and future marketers and what they need to avoid or be aware of? You obviously understand the tech is booming, what technology trends do you see emerging and which ones do you see dying? Any exit strategies for the company or are you building a lifetime brand?   High Level Questions: If you can explain, what struggles did you face while building FoodLogiQ, and how did you overcome them? What advice or tips would you give future CMO's on how to succeed?  What character traits would you consider the most important in being a successful business leader and entrepreneur? (Passion, drive, work ethic, perseverance, etc.) Do you feel that entrepreneurship is getting harder in our economy?   Follow Katy Jones: Website - https://www.foodlogiq.com/ Facebook - https://www.facebook.com/foodlogiq   Twitter - https://twitter.com/foodlogiq  LinkedIn: https://www.linkedin.com/company/foodlogiq  Follow Michael Georgiou: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured