Using Data to Overcome the Challenges of Growing A Company

Using Data to Overcome the Challenges of Growing A Company

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer August 25, 2021 Duration: 44:41
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platform called UTM.io. In addition, he also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He was previously selected to be a United States Ambassador of Entrepreneurship by the United States Department of State In this episode, we talk about Dan’s journey to entrepreneurship and his experience of building and growing a tech consultancy. We talk about mistakes businesses make in sales and marketing, and the future of marketing and data. Don't Miss: 1. What it takes to be an industry leader in marketing space - 7:17 2. Biggest challenges companies face in current times - 13:06 3. KPIs should look for to grow business revenue - 22:10   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Dan’s inspiring story of how he got to where he is today 2. What it takes to be an industry leader like McGaw and UTO.io 3. The biggest challenges/problems that companies have and how to overcome them 4. Dan talks about some of the most important data metrics to look for in order to grow in revenue 5. The future of marketing and data 6. Thoughts and advice on what it takes to succeed today 7. Dan defines his story in one-word   Follow Dan McGaw Website: https://mcgaw.io/ Linkedin: https://www.linkedin.com/in/danielmcgaw/ Twitter: https://twitter.com/Danielmcgaw   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
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